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PMS 2708 C is part of the Pantone Matching System (PMS) collection, widely specified in branding, marketing, and industrial design for reliable visual consistency. This color has a modern, clean, and technical vibe, appearing crisp and understated with a balanced blue-violet character.

PMS 2708 C presents a medium-light appearance, with an LRV of 54.93 indicating moderate brightness. The color reads as cool due to its blue-violet hue angle, conveying a sense of professionalism and restraint. It exhibits moderate saturation, showing clear color identity without appearing overly vivid or stark. The undertone leans violet, providing noticeable blue energy with a subtle purple influence. PMS 2708 C may shift slightly toward cooler or more muted tones under different light sources or when matte finishes are used.

PMS 2708 C performs well where a clear and distinctive blue-violet presence is needed without veering into extreme brightness or deep saturation. When specifying this color for paint, consider how the finish (glossy vs. matte) and ambient lighting may influence its perceived hue and vibrancy. This color maintains its clarity better than darker or more chromatic blues in mixed lighting, but test samples across intended substrates to assess any shifts before full-scale application.

Similar colors:
PMS 2718 C – Similar in family but shows a noticeably more saturated and vivid blue appearance.

PMS 2728 C – Darker and deeper, delivering a stronger blue impression with less violet nuance.

PMS 2717 C – Lighter and airier, with a softer effect and less definition than PMS 2708 C.

PMS 2716 C – Cooler and somewhat less saturated, approaching a pastel appearance.

Pantone® PMS 2708 C . Paint And Spray Paint. MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone Matching System colors in spray paint and other paints.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2708 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2708 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2708 C color based on Pantone color publications. The PMS 2708 C color shown on this website are computer video simulations of the PANTONE PMS 2708 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2708 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2708 C

How durable is PMS 2708 C spray paint for brand and display applications?

The durability of PMS 2708 C spray paint depends on the surface preparation, type of topcoat applied, and the environment where it will be used. For best long-term performance, carefully clean and prime the substrate, and consider a protective clear topcoat if the painted surface will be exposed to frequent handling or outdoor conditions. For interior displays and signs, standard spray paint typically provides sufficient durability. For high-traffic or outdoor installations, ask about specialty coatings designed for greater weather or abrasion resistance. Always test PMS 2708 C on a sample substrate to review both adhesion and appearance before large-scale use.

How do I choose the right type of paint for PMS 2708 C if my project is interior versus exterior?

For PMS 2708 C, select an interior paint version for use on indoor branding, prototypes, or display projects not subject to weather. For exterior projects, such as outdoor signs or displays, order an exterior or specialty-rated formula that is designed to withstand UV, moisture, and temperature changes. Clearly specify your use conditions when ordering so the correct product can be provided for your brand or marketing application. Testing a sample is recommended when possible, especially for critical projects.

Why is PMS 2708 C commonly specified for sign, display, or exhibit fabrication?

PMS 2708 C is a standardized Pantone color used in branding, making it a frequent requirement for fabricated elements like signs, exhibits, and displays where brand visual consistency is critical. Using a Pantone specification such as PMS 2708 C helps ensure that all components align with brand standards. It is best practice to test samples on the actual substrate to confirm color appearance under real lighting and finish conditions before committing to full production.

What is the typical lead time for ordering PMS 2708 C paint or spray paint?

PMS 2708 C paint and spray paint are matched to order, so lead times depend on the specific product type, order quantity, and current production workload. Most orders ship within a few business days, but larger projects or special finishes may require more time. For time-sensitive marketing or event projects, place orders early and confirm turnaround times at checkout or by contacting support. Planning ahead helps ensure brand deadlines are met.

How quickly will I receive my paint matched to Pantone PMS 2708 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2708 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2708 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2708 C?
Many types of paint are available for Pantone PMS 2708 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2708 C spray paint made of?

To make spray paint matched to Pantone PMS 2708 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2708 C?
The Pantone PMS 2708 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2708 C?
The need for primer for Pantone PMS 2708 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2708 C to a different color from another paint company?

While MyPerfectColor can provide PMS 2708 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.