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Pantone™ PMS 2718 C

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PMS 2718 C is part of the Pantone PMS (Pantone Matching System) collection, widely recognized within brand identity, display manufacturing, and marketing environments. The color presents as intense, technical, and eye-catching, with a character that is both graphic and modern. It has a pronounced blue-violet hue, medium-dark appearance, and is frequently used where a bold and memorable visual impact is required.

- PMS 2718 C appears as a medium-dark blue-violet with notable intensity. - The color leans toward a cool tendency due to its strong blue-violet hue. - PMS 2718 C is highly saturated, giving it a bright, vivid appearance. - The undertone is distinctly violet, contributing to its pronounced coolness and crisp visual character. - The light reflectance value (LRV) of 21.05 indicates relatively low reflectivity, and this color may deepen further in lower lighting conditions. - Finish selection can impact the perceived saturation and vibrancy; gloss and satin finishes will enhance brightness, while matte finishes may mute some of the vibrancy.

PMS 2718 C is often selected for projects requiring a strong, bold blue-violet—particularly in environments where high visibility or modern styling is prioritized. For consistent results, users should view this color in both the intended lighting and selected finish, as lower light or matte surfaces can cause the color to appear deeper and less saturated. Compared to other similar PMS blues, PMS 2718 C delivers a uniquely electric and cool impression, making it a practical choice where differentiation from navy or ultramarine blues is important. Achieving uniform coverage may require multiple coats, especially over light substrates.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 2718 C is widely cited as a key brand color in various sports, event branding, and athletic wear applications where vivid blue-violet tones are desired. - This color is frequently referenced in experiential marketing and temporary brand activations seeking a strong, modern blue-violet impression.

Similar colors:
PMS 2727 C — Slightly lighter and less violet, appearing brighter and more energetic.

PMS 286 C — Darker and with less violet character, offering a more classic and subdued blue.

PMS 2728 C — Similar vibrancy but slightly warmer and less saturated, with a subtle purple undertone.

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2718 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2718 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2718 C color based on Pantone color publications. The PMS 2718 C color shown on this website are computer video simulations of the PANTONE PMS 2718 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2718 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2718 C

Does PMS 2718 C require extra coats to achieve full coverage?

PMS 2718 C is a highly saturated blue-violet color, and like many vivid Pantone shades, it may require additional coats to achieve uniform coverage, especially over lighter substrates. Plan for extra material and application time to ensure consistent, brand-accurate results. Testing on your specific surface is recommended before full-scale application.

How does sheen affect the appearance of PMS 2718 C in branding or display projects?

The sheen you select for PMS 2718 C will significantly influence how the color looks in your application. Gloss and satin finishes tend to enhance the brightness and vibrancy of this blue-violet, giving a bolder effect. Matte finishes can make PMS 2718 C appear deeper and less saturated. Choose sheen based on viewing distance, intended visual impact, and substrate type rather than decorative preference.

Can PMS 2718 C be directly converted to a color from other paint brands?

PMS 2718 C is a Pantone Matching System color and does not have a reliable direct equivalent in most other paint collections. Cross-referencing vivid Pantone colors like PMS 2718 C to other paint brands can result in visible color differences or lower accuracy. For brand and marketing use, always specify PMS 2718 C as the target and order a Pantone-matched product rather than a presumed paint brand equivalent.

What product formats are available for PMS 2718 C, and how should I choose?

PMS 2718 C is available as custom spray paint, paint pens, brush-in-cap bottles, and other formats suitable for branding and display applications. Select the format that matches your project needs. Spray paint is typically chosen for larger surfaces and signage, while paint pens and brush-in-cap bottles are useful for small details or prototypes. Each format is mixed to match the PMS 2718 C standard for visual consistency in brand and marketing use.

How quickly will I receive my paint matched to Pantone PMS 2718 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2718 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2718 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2718 C?
Many types of paint are available for Pantone PMS 2718 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2718 C spray paint made of?

To make spray paint matched to Pantone PMS 2718 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2718 C?
The Pantone PMS 2718 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2718 C?
The need for primer for Pantone PMS 2718 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2718 C to a different color from another paint company?

While MyPerfectColor can provide PMS 2718 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.