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Pantone™ PMS 2716 C

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PMS 2716 C is part of the Pantone PMS system, which is widely used by designers and specifiers for controlled, repeatable color across a range of branded and manufactured goods. This color reads as clean, calm, technical, and moderately saturated, fitting applications that require a distinct but not overpowering approach to blue-violet. With an LRV of 36.63, PMS 2716 C offers moderate brightness appropriate for display, signage, and corporate environments aiming for a visually prominent but not harsh look.

PMS 2716 C displays moderate lightness, contributing to visibility without appearing stark.

The color presents a cool tendency, situated between blue and violet on the hue spectrum.

This color maintains medium saturation, delivering noticeable chromatic presence without being overly intense.

PMS 2716 C carries a subtle blue-violet undertone, which can appear warmer or cooler depending on adjacent hues and ambient light.

Appearance may shift slightly with finish, with glossier sheens intensifying chroma; careful finish selection is advised for exact match.

PMS 2716 C is operationally effective where a distinct blue-violet is needed for brand or display consistency. It is recommended for use in controlled lighting conditions to avoid unwanted shifts toward blue or purple in different environments. Surface prep and substrate can also affect chroma strength, so standardized application methods are required for critical brand control. PMS 2716 C differentiates itself from deeper or duller blue-violets by remaining balanced and moderately light, which can reduce the risk of visual muddiness.

Similar colors:

  • PMS 272 C: Slightly lighter and less chromatic, resulting in a softer overall effect.
  • PMS 2725 C: More saturated and a touch deeper, providing a bolder blue-violet impact.
  • PMS 2715 C: Lighter and cooler, creating a clearer and more understated blue-violet appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2716 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2716 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2716 C color based on Pantone color publications. The PMS 2716 C color shown on this website are computer video simulations of the PANTONE PMS 2716 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2716 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2716 C

Why might PMS 2716 C look different on metal versus plastic or wood surfaces?

PMS 2716 C may appear different across substrates because material properties like absorption, texture, and reflectivity change how the color is perceived. For example, metal is often smoother and more reflective, while wood and some plastics can absorb paint or show surface texture. Such differences can alter brightness, gloss, or color strength. If color consistency for PMS 2716 C is critical, evaluate the color on the actual material and finish that will be used in your final display or branded component.

How should I use a sample of PMS 2716 C in my brand approval process?

For critical approvals, order a sample of PMS 2716 C in the intended finish and apply it to the actual substrate you will use. Review the sample under the installed lighting conditions to ensure color appearance meets brand requirements. This allows you to spot any appearance shifts before committing to a larger order and can help you gain signoff from stakeholders or brand managers.

Do I need to specify PMS 2716 C by code when ordering, or is the name enough?

For accurate results, always specify PMS 2716 C by the full Pantone code, including any suffix like ''C'' for coated. Pantone codes are a standardized color reference, while names alone may be ambiguous or incomplete. Providing the exact code helps avoid errors and ensures you receive the correct color target for your branding or display project.

What should I consider when applying PMS 2716 C to plastics or low energy surfaces?

If you are using PMS 2716 C on plastics or other low surface energy materials, you may need a specialty primer or adhesion promoter to achieve proper paint performance. Different plastics react differently, and some may resist paint or allow peeling. It is best to perform an adhesion test using both the primer and PMS 2716 C topcoat on the actual material before a full production run.

How quickly will I receive my paint matched to Pantone PMS 2716 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2716 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2716 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2716 C?
Many types of paint are available for Pantone PMS 2716 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2716 C spray paint made of?

To make spray paint matched to Pantone PMS 2716 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2716 C?
The Pantone PMS 2716 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2716 C?
The need for primer for Pantone PMS 2716 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2716 C to a different color from another paint company?

While MyPerfectColor can provide PMS 2716 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.