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Pantone™ PMS 7698 C
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 7698 C is part of the Pantone Matching System (PMS) collection, a standardized system used for precise color specification in brand, marketing, and display work. This color is characterized by a subdued, slightly cool blue-green appearance. Its vibe can be described as restrained, corporate, contemporary, versatile, and technical.
PMS 7698 C appears relatively dark, with a low light reflectance value (LRV) of 15.54. The color is cool-toned, leaning toward blue with a muted teal character. The saturation level is moderate to low, resulting in a more understated and less vivid look than highly chromatic colors. PMS 7698 C shows muted blue-green undertones and is not prone to strong brightness shifts under varying finishes. The color typically maintains its professional appearance across both matte and gloss finishes, but gloss can introduce stronger visual contrast.
PMS 7698 C works well in branding, signage, exhibits, and environments where a professional, understated blue-green is specified. It performs reliably in settings with controlled lighting, but may appear darker in low-light situations due to its low LRV. Surface preparation and finish selection should consider this color’s muted saturation, as uneven application or high-gloss finishes can emphasize surface irregularities. Compared to brighter or cleaner blues, PMS 7698 C reads deeper and more sophisticated, with reduced risk of appearing overly saturated in corporate contexts.
Similar colors:
PMS 7699 C – Slightly darker and more intense, producing a deeper blue-green appearance.
PMS 7697 C – Lighter and less saturated, giving a more subdued teal effect.
PMS 7700 C – More chromatic and vibrant, presenting a cleaner, brighter blue note.
PMS 5483 C – Cooler and more muted, leaning closer to a blue-gray variant.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7698 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7698 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7698 C color based on Pantone color publications. The PMS 7698 C color shown on this website are computer video simulations of the PANTONE PMS 7698 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7698 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.
Frequently Asked Questions About Pantone™ PMS 7698 C
Can I use an equivalent color from another paint brand instead of PMS 7698 C for brand projects?
No, PMS 7698 C is a Pantone standardized color and does not have an exact match in other paint brand collections. Most paint companies use their own unique palettes, so cross-referencing is rarely exact. For brand consistency and accurate color representation, it is best to order paint matched specifically to PMS 7698 C rather than attempting to use an alternative from a different brand.
How does the finish affect the appearance of PMS 7698 C paint in real-world use?
The finish or sheen selected for PMS 7698 C can change how the color is perceived. Gloss finishes typically make the color appear more vivid and can highlight surface irregularities, while matte finishes create a softer look and may subdue the color slightly. Satin finishes offer a balance between matte and gloss. Always consider the final viewing conditions and substrate when choosing a finish to achieve the intended brand appearance with PMS 7698 C.
What factors affect shipping and transit time for PMS 7698 C paint orders?
Transit time for PMS 7698 C matched paint depends on several factors, including your shipping address and the selected shipping method during checkout. Custom mixed colors like PMS 7698 C may require production time before shipping. If your project has firm deadlines, plan ahead and consider potential shipping delays due to location, chosen service level, and seasonal demand.
Where can I find the SDS for paint made in PMS 7698 C?
The Safety Data Sheet (SDS) for paint matched to PMS 7698 C is determined by the specific paint product or type, not the Pantone color itself. To find the correct SDS, locate it in the SDS library linked from the selected product page. If you need assistance, contact customer service with your product details.
How quickly will I receive my paint matched to Pantone PMS 7698 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7698 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7698 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 7698 C?
Many types of paint are available for Pantone PMS 7698 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7698 C spray paint made of?
To make spray paint matched to Pantone PMS 7698 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7698 C?
The Pantone PMS 7698 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7698 C?
The need for primer for Pantone PMS 7698 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7698 C to a different color from another paint company?
While MyPerfectColor can provide PMS 7698 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.
Color details
LRV: 17.60%
Color properties
Color Type:
Standard
Hide:
Standard
Match Source:
Brochure/swatch book
Match Type:
Physical match
Textured:
No
Source on hand:
Yes
Color Category:
Standard
