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PMS 7699 C is a standardized color in the Pantone PMS system, positioned within the blue family. The color is perceived as modern, vivid, professional, technical, and assertive, with a noticeably cool cast. Used primarily for brand control and product design, its distinctiveness and clarity support high-visibility applications.
PMS 7699 C appears as a dark blue. The color is distinctly cool in temperature. It displays medium-to-high chroma, resulting in strong saturation. The undertone is primarily blue without evident green or red influence. The finish and sheen can noticeably affect depth and apparent saturation.
PMS 7699 C works well when a bold, contemporary blue is required to establish a confident identity in signage, displays, or branded environments. Optical effects can vary depending on finish; gloss amplifies vibrancy while matte may mute saturation. It responds strongly to lighting conditions—cool lighting will reinforce its crisp quality, while warm lighting can dull the coolness. When evaluating or specifying, compare against adjacent Pantone blues to ensure the level of depth and coolness aligns with requirements.
Similar colors:
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7699 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7699 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7699 C color based on Pantone color publications. The PMS 7699 C color shown on this website are computer video simulations of the PANTONE PMS 7699 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7699 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

When evaluating PMS 7699 C for brand approval, always compare samples under consistent lighting that matches the installation environment. Use the same substrate and surface preparation for all samples, as material and finish can influence color appearance. Be sure coatings are fully dried or cured before making final judgments, since PMS 7699 C can shift noticeably in depth and saturation as it sets. Consistency in these variables reduces the risk of approval errors for high-visibility installations.
For PMS 7699 C, a gloss finish will emphasize color saturation and provide more visual punch, especially from a distance or under strong lighting, but it may create glare. Matte finishes reduce reflection and glare, offering a subtler effect, but may mute the blue's impact and make the color appear deeper or less vibrant. Consider how lighting and viewing angles will affect your project, and test both options when possible before finalizing the specification.
PMS 7699 C refers to a precise Pantone Matching System (PMS) color code, which defines an exact visual target across vendors and substrates. Always specify the full code, including the 'C' for coated, to avoid miscommunication. Ordering only by color name or omitting part of the code could result in receiving the wrong color, since Pantone names may be similar across multiple codes. Use the full PMS 7699 C code for reliable, brand-accurate results.
Order a standard PMS 7699 C match if you need consistent brand color for marketing displays, temporary signage, exhibit elements, or prototypes where the Pantone reference is the primary requirement. This approach is best when visual brand alignment is the main goal and the substrate or application is not subject to strict multi-material or lighting-specific approval. For permanent or complex installations, evaluating a sample on the final substrate is recommended.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7699 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7699 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.