Pantone™ PMS 7697 C

Pantone PMS 7697 C is a licensed color standard, which means accurate reproduction in paint requires official authorization. MyPerfectColor is an official Pantone licensee, ensuring that PMS 7697 C is matched using Pantone's specifications. Using a licensed source helps you achieve consistent brand color results and meet brand standards. Unlicensed reproductions may not match the Pantone standard and could risk approval for branding, display, or marketing projects.

When specifying Pantone PMS 7697 C for a project, select the paint type based on whether the application is indoors or outdoors. For indoor branding, displays, or fixtures, use interior-grade paints, which are formulated for ease of application and color consistency in controlled environments. For outdoor signage or installations exposed to weather, choose exterior-grade paint for better durability and resistance. If you are unsure which format to select, consider the environmental exposure and confirm with your production team to ensure PMS 7697 C performs as intended in your setting.

Ordering a Pantone PMS 7697 C paint match means you are requesting paint that visually matches the standardized Pantone color reference. This ensures you target the intended brand color for your visual application. It does not specify the coating formula, application process, or final finish. Factors like gloss, substrate, and lighting may influence how PMS 7697 C appears in your environment. Always check the color appearance on your substrate under project lighting for confirmation.

Yes, when applying Pantone PMS 7697 C to plastic or low-surface-energy substrates, proper preparation is important for adhesion. Different plastics may require special primers or surface treatments before painting. It is recommended to test PMS 7697 C paint on a sample of your actual plastic material to confirm adhesion and color appearance before moving to full production. This helps ensure your finished project delivers brand consistency and durability.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 7697 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 7697 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.