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70% of Orders Ship within 3 Business Days.
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PMS 493 C, part of the Pantone PMS (Pantone Matching System) collection, is a light pink color with noticeable saturation and a subtle warmth. This color communicates a soft, clean, and contemporary visual character, while remaining friendly and approachable. It is regularly associated with environments that require clear, recognizably branded color standards and is used by designers seeking an assertive yet gentle pink in brand-focused spaces.
PMS 493 C appears light in value, with a mid-range LRV of 34.05 indicating moderate brightness. The color leans warm due to its subtle reddish undertone and low hue angle. This color is noticeably saturated, delivering a vivid pink impact without being overpowering. PMS 493 C shows a gentle, warm undertone, especially in natural and neutral lighting. The color may show minor finish sensitivity, where gloss and lighting can slightly enhance its brightness and perceived chroma.
PMS 493 C works well in environments where a light, vibrant pink is required for identity systems, wayfinding, marketing activation, or branded installations. Effectiveness is highest when consistency is maintained across materials and lighting conditions, as variations in gloss or substrate may cause the pink to appear either more muted or more vivid. This color can exhibit lower hide when used in saturated formulas, so additional coats and proper undercoating may be necessary for uniform coverage. Compared to other pinks in the system, PMS 493 C balances warmth and saturation with a visibly lighter presentation, making it less intense but more discernible in light-forward settings.
Similar colors:
PMS 494 C — Slightly lighter and less saturated, resulting in a softer and more pastel pink appearance.
PMS 507 C — Slightly darker and cooler, with a hint more blue in the undertone, providing a subtler and duskier pink.
PMS 1895 C — More neutral and less vivid, offering a less intense pink that reads as quieter and more muted.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 493 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 493 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 493 C color based on Pantone color publications. The PMS 493 C color shown on this website are computer video simulations of the PANTONE PMS 493 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 493 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

PMS 493 C is often specified as a brand standard in the fabrication of signs, displays, and exhibit components. Choosing PMS 493 C ensures brand consistency across different materials and fabricated pieces. However, it is important to sample the color on your actual substrate and under your planned lighting, as the appearance of PMS 493 C can shift based on material, gloss, and viewing conditions. For best results, confirm appearance with a physical sample before full production.
When using PMS 493 C on metal or powder-coated surfaces, it is important to properly scuff and clean the surface before painting. Residual gloss, existing coatings, or surface contamination can affect both color and adhesion. Because PMS 493 C is a light, saturated pink, existing substrate color or gloss can also impact the final appearance. To avoid surprises, order a sample or test the finish on your actual parts before committing to a full project run.
Matching PMS 493 C accurately can be challenging, especially given its bright, saturated pink character. Differences in materials, gloss, and lighting can result in visible shifts in the perceived color. MyPerfectColor specializes in producing matches that target the PMS 493 C reference, but some visual variation is normal, especially in side-by-side comparison of painted metal, plastics, and other substrates. Review samples under your intended lighting to ensure they meet your acceptance criteria before production.
For even, accurate PMS 493 C color results, apply multiple thin coats of spray paint, allowing appropriate drying or flash time between each application. Thin coats improve coverage control, minimize runs, and help the color build up evenly, which is important for saturated colors like PMS 493 C. Avoid trying to cover in one heavy coat, and always follow substrate preparation best practices for brand-critical applications.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 493 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 493 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.