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PMS 494 C, from the Pantone PMS collection, is commonly used in professional branding and design standards. This color is perceived as inviting, soft, understated, and clean, with distinct warmth. It has moderate visual weight, contributing to approachability and subtle impact in applications where precision color alignment is necessary.
PMS 494 C appears light in value, with a numeric Light Reflectance Value (LRV) of 48.28. The color has a warm undertone, influenced by a hue angle indicating slight red orientation. PMS 494 C exhibits moderate chroma, presenting as noticeably colorful but not overly saturated. The color’s overall impression is soft, with subtle red-pink qualities rather than bold primary coloration. Finish sensitivity for PMS 494 C is moderate; gloss or matte surfaces may alter perceived warmth and brightness.
PMS 494 C works well in projects seeking a warm, approachable impression—especially where brand standards define precise color targets. It is well suited for use on displays, retail environments, and marketing prototypes where color consistency is critical. Users should evaluate the color on actual substrate samples under intended lighting, as changes in sheen and surface can influence both perceived warmth and chroma. Relative to other light pinks, PMS 494 C maintains warmth without significant cool or gray undertones, making it less likely to appear sterile or washed out in various lighting conditions.
Similar colors:
PMS 691 C: Lighter and less chromatic, delivering a subtler, more delicate pink.
PMS 189 C: Slightly more saturated and vivid, presenting a stronger presence.
PMS 496 C: Darker and marginally warmer, increasing perceived depth and richness.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 494 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 494 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 494 C color based on Pantone color publications. The PMS 494 C color shown on this website are computer video simulations of the PANTONE PMS 494 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 494 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

When using PMS 494 C for prototypes or concept models, select a paint format that matches your intended application method, such as spray paint for smooth coverage or brush-in-cap bottles for small details. Apply PMS 494 C to the actual substrate you plan to use in production, as color may shift slightly based on material and surface finish. Review the painted sample under the same lighting conditions as your final display environment to accurately assess color alignment with your brand target.
For PMS 494 C spray paint, use multiple thin coats rather than one heavy coat. Allow appropriate drying or flash time between each coat to prevent runs and ensure smoother color development. This method helps achieve full coverage and accurate representation of PMS 494 C, especially since lighter and warmer pinks can appear uneven with heavy application or insufficient hide.
PMS 494 C is both a name and a code from the Pantone Matching System, identifying a specific color target. For ordering, always use the complete code 'PMS 494 C' to avoid confusion with similar hues or series. Double-check the code before ordering, as color accuracy depends on referencing the exact Pantone PMS identifier, not just a descriptive name.
When using PMS 494 C in an interior setting, interior-grade paint is usually appropriate for displays, walls, or brand prototypes. For exterior displays or installations exposed to weather or UV, specify an exterior-grade paint to ensure durability and color stability. Confirm the intended use environment before selecting the product to help maintain both appearance and performance.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 494 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 494 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.