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PMS Rubine Red C is a Pantone PMS color widely recognized in brand and print specification, characterized by a clear, high-chroma magenta-red appearance. Within the Pantone Matching System, Rubine Red C presents a strong, saturated quality with a pronounced cool magenta-to-red undertone. The overall vibe is assertive, modern, and visually striking, suitable for uses where attention and brand differentiation are key. System / collection: Pantone PMS.
PMS Rubine Red C presents as a deep, saturated magenta-red. The color has a cool undertone due to its magenta influence. The color exhibits very high chroma (saturation). The light reflectance value (LRV) is 13.84, indicating a relatively low lightness with significant depth and intensity. PMS Rubine Red C is finish-sensitive, with perceived brightness and intensity varying significantly between matte and gloss surfaces.
PMS Rubine Red C is often used in print and packaging for energetic and highly visible brand colors, especially in cosmetics, entertainment, and retail sectors.
PMS Rubine Red C is visually effective when high saturation and visual prominence are required, such as branded displays, accent surfaces, or marketing installations. Evaluate color under intended lighting, as the deep magenta undertone may appear cooler or redder depending on ambient conditions. High saturation can reduce coverage and may require multiple coats for uniform finish; substrate and surface preparation are important for even color laydown. This color is more vivid than most standard reds, providing a stronger magenta component and a slightly cooler appearance relative to other red specifications.
- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS Rubine Red C is widely cited as a print standard for cosmetics and beauty packaging, including frequently referenced usage by global lipstick and skincare brands. - PMS Rubine Red C is commonly referenced in branding literature as a core accent color for modern media, music, and event marketing campaigns. - PMS Rubine Red C is frequently associated with advertising collateral for energy drinks and lifestyle beverage brands, especially where high-visibility magenta-red is desired.
Similar colors:
PMS 1925 C – Similar intensity but slightly warmer and more vivid in red; less pronounced magenta undertone.
PMS Rhodamine Red C – Cooler and more magenta, resulting in a visibly purpler appearance.
PMS 186 C – Considerably warmer and more traditional in red, lacking the characteristic magenta vibrance.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS Rubine Red C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS Rubine Red C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS Rubine Red C color based on Pantone color publications. The PMS Rubine Red C color shown on this website are computer video simulations of the PANTONE PMS Rubine Red C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS Rubine Red C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

PMS Rubine Red C is specified so that prototypes and models closely represent the intended brand look. For brand alignment, choose the finish and paint format that best match your final application. Highly saturated colors like PMS Rubine Red C can show color shifts depending on gloss, substrate, and lighting. It is best to sample the color on the actual materials and surfaces you plan to use so you can evaluate accuracy before final production. Spray paint and other MyPerfectColor formats are available for prototyping and display purposes.
Primer use for PMS Rubine Red C depends on the paint type, substrate, and your performance needs. Primer is strongly recommended on bare metals, plastics, raw wood, or any surface where adhesion or stain-blocking are concerns. Because PMS Rubine Red C is a highly saturated color, priming with an appropriate base can help with coverage and consistency. Review the guidance for your selected paint format and substrate before applying this color.
Pantone books are print reference standards and PMS Rubine Red C painted finishes may appear different, especially as sheen, texture, and substrate can affect the perceived color. Highly chromatic colors like PMS Rubine Red C are also sensitive to lighting. To check alignment with your Pantone book, sample the paint on your project material and finish, then compare samples in the intended lighting before proceeding with full production.
Expedited production is available for PMS Rubine Red C. You can select an expedited option at checkout. If your project requires delivery by a specific date, contact MyPerfectColor before ordering to confirm lead times and discuss your deadline to avoid shipment issues.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS Rubine Red C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS Rubine Red C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.