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PMS 471 C is a Pantone Matching System (PMS) color noted for its visibly reddish-brown appearance within the Pantone PMS collection, commonly used in brand standards and marking applications. It presents as earthy, robust, practical, and clearly defined, with a visually warm feel and substantial presence. The color conveys a sense of reliability and structure, often associated with industry, construction, or organizations seeking a natural, approachable aesthetic.
PMS 471 C appears medium-dark in tone, with an LRV of 16.79, offering modest light reflectance. The color has a warm overall tendency, leaning toward red and brown rather than yellow or orange. It displays strong saturation, with a visibly dense, chromatic character. The undertone is predominantly red-brown, which can be more evident in direct or natural light. The color may shift slightly in appearance depending on gloss level; higher-gloss finishes can amplify its depth and saturation, while matte or flat sheens will mute the visual impact and emphasize the earthy quality.
PMS 471 C works well where a distinctive, earthy red-brown is required for brand consistency across fabricated displays, signage, or retail fixtures. For best results, evaluate appearance under intended lighting conditions, as the color may appear deeper or less saturated in low-light environments. Highly saturated colors like PMS 471 C may require adequate surface preparation and multiple coats to achieve uniform coverage, particularly in low-hide bases or over contrasting substrates. Relative to other similar hues, PMS 471 C is recognizable for its balance of warmth and visual weight without veering into more orange or brick-toned territory.
Similar colors:
PMS 470 C – Slightly darker and less saturated, with a more muted brown quality.
PMS 472 C – Noticeably lighter and less chromatic, with a softer, more peach-like appearance.
PMS 167 C – Deeper and more strongly red, presenting less of the earthy, brown undertone.
PMS 175 C – Darker overall with a cooler, more muted brown-red appearance.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 471 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 471 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 471 C color based on Pantone color publications. The PMS 471 C color shown on this website are computer video simulations of the PANTONE PMS 471 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 471 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

When comparing PMS 471 C paint samples for approval, always view them under consistent lighting that matches the intended environment since this can strongly influence the perceived color. Ensure all samples are applied to the same substrate type and finish, as material and sheen differences can cause the color to appear different. Let all painted samples fully dry and cure before making final judgments, since PMS 471 C changes in appearance as coatings set. Following these steps reduces the chance of approving colors that will not appear consistent in their final setting.
Before applying PMS 471 C to metal or powder-coated parts, thoroughly clean and lightly scuff the surface to promote adhesion and even coverage. Existing coatings or glossy finishes can affect how PMS 471 C appears once painted. For highly saturated colors like this, a contrasting or uneven base can cause shift or require extra coats. It is recommended to test a sample first, as the final result may look different depending on the surface and underlying finish.
The finish you select for PMS 471 C can significantly change how the color is perceived. Gloss and satin finishes tend to increase apparent depth and saturation, making PMS 471 C look richer and more vivid. Matte finishes mute reflectance and can make the earthy, reddish-brown characteristics stand out while reducing vibrancy. Consider the intended brand effect and lighting when choosing a finish, and if possible, review samples in the field before finalizing the choice.
PMS 471 C is available in several product formats suitable for branding and marketing applications. You can order this color as custom spray paint, paint pens, brush-in-cap bottles, and in other paint types as offered. Spray paint provides even coverage for displays and fabricated parts, while paint pens and brush-in-cap bottles are practical for smaller, controlled applications. Choose the format that matches your project scale and the method you plan to use for applying the color.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 471 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 471 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.