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PMS 470 C (Pantone Matching System) is recognized for its practical, neutral presence within the Pantone PMS collection. Its appearance is marked by grounded, natural, stable, and utilitarian qualities, making it visually appropriate for situations where an understated yet purposeful brown is desired.
PMS 470 C appears noticeably dark with a low LRV of 12.5. The color exhibits a warm tendency, consistent with its position in the brown and ochre spectrum. It presents moderate to strong saturation, registering as a comparatively rich but not overtly vivid brown. The undertone is distinctly orange-brown, giving it an earthy and somewhat muted appearance. The color is generally stable across finishes, though gloss levels can affect the visual depth and warmth perception.
PMS 470 C is well-suited for branding, exhibit, or environmental design scenarios where a natural, unobtrusive brown conveys approachability or structure without overwhelming other visual elements. For accurate appearance, users should verify color under final lighting conditions due to possible shifts in warm/cool perception. As with many mid-to-dark browns, preparation of the substrate and adequate film build are important for uniform coverage, as uneven substrates can result in visible streaking. PMS 470 C distinguishes itself from similar browns by staying grounded and avoiding excessive redness or grayness, delivering a stable reference point in identity programs.
Similar colors:
PMS 471 C: Slightly more saturated and redder, providing a warmer, more pronounced earthy look.
PMS 463 C: Darker and more muted, with less orange undertone, resulting in a deeper brown.
PMS 872 C: Considerably lighter and contains more metallic reflection (when specified as metallic), reading as a warm, gold-brown compared to PMS 470 C.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 470 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 470 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 470 C color based on Pantone color publications. The PMS 470 C color shown on this website are computer video simulations of the PANTONE PMS 470 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 470 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

The way PMS 470 C appears can change based on the surface it is applied to. Factors such as absorption, surface texture, and reflectivity will alter how the color looks. For example, PMS 470 C may appear darker or more muted on a porous or matte surface and richer or warmer on a smooth or glossy substrate. To ensure accurate brand results, evaluate PMS 470 C on the actual substrate you plan to use for your project.
To select the right paint type for PMS 470 C, consider whether your project will be exposed to outdoor elements or kept inside. For indoor displays, exhibits, and branded environments, interior paint options provide the needed appearance and performance. For outdoor signage or installations, choose an exterior-rated paint to safeguard PMS 470 C against weather, sunlight, and moisture. Always match the paint type to your project exposure to maintain color quality and durability.
PMS 470 C is a standardized Pantone Color, which means it serves as a precise visual target for brand identity projects. By specifying PMS 470 C for signage, displays, or branded environments, companies ensure their brown appears consistent and recognizable everywhere it is used. This consistency is crucial for creating reliable and professional brand experiences across different marketing and display applications.
When using PMS 470 C on plastics or other low-surface-energy materials, adhesion can be a challenge. Some plastics require a specific primer or surface treatment to help the paint bond effectively. It is important to test PMS 470 C on a sample of your actual material to confirm good adhesion and color appearance before full production. This helps prevent unexpected issues during installation and supports reliable brand results.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 470 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 470 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.