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Pantone™ PMS 309 C
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PMS 309 C is part of the Pantone PMS (Pantone Matching System) collection, which is widely used in branding, marketing, and design applications requiring standardized color reproduction. The color exhibits a dark, blue-black vibe with practical characteristics: subdued, stable, technical, and formal. Its low reflectance value helps create a visual impression of depth and seriousness, suitable for environments demanding gravitas and visual distinction.
PMS 309 C shows very low light reflectance, appearing distinctly dark (LRV: 2.99). The color presents a cool undertone, strongly blue with subdued greenish hints. It demonstrates low to moderate chroma, leading to a muted, not vividly saturated, effect. The hue is classified as a deep blue trending slightly toward blue-green. Finish selection affects perceived richness; matte or flat finishes can further darken its appearance, while gloss may introduce mild blue-green highlights. PMS 309 C is not prone to marked undertone shifts but may appear nearly black in low lighting.
PMS 309 C is most appropriate when a project requires a solid, reliable representation of a deep blue, especially for brand or identity applications. It functions well in situations where visual weight and contrast are needed without resorting to pure black, particularly in signage, displays, or environments where differentiation from standard black or navy is important. When specifying PMS 309 C, always evaluate samples under the intended lighting, as variations in light and finish can influence its visible depth; the color’s low LRV means that surface preparation and quality of application will impact uniformity and perceived richness, especially over lighter primers or surfaces. When compared to other dark blues, PMS 309 C tends to read as both cooler and more muted, reducing the likelihood of unintended violet or green overtones.
Similar colors:
PMS 296 C: Similar depth but reads marginally bluer and slightly less muted.
PMS 2965 C: Noticeably lighter, appearing more vibrant with a brighter blue character.
PMS 302 C: Warmer, with visible teal-green undertones that distinguish it from PMS 309 C.
PMS 7546 C: More neutral and grayish, offering less chromatic intensity compared to the distinct blue of PMS 309 C.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 309 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 309 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 309 C color based on Pantone color publications. The PMS 309 C color shown on this website are computer video simulations of the PANTONE PMS 309 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 309 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 309 C
How is Pantone PMS 309 C used to support consistent brand experiences?
Pantone PMS 309 C is a standardized color reference that ensures your brand color looks consistent across different materials, environments, and production runs. By specifying PMS 309 C, you communicate an exact color target to all vendors, fabricators, and teams, reducing the risk of color variations in displays, signage, and branded environments. Using the PMS code drives visual alignment for brand experiences in marketing and fabrication applications.
When do I need to use a primer under Pantone PMS 309 C paint?
Primer requirements for PMS 309 C depend on the surface, selected paint type, and exposure conditions. Priming is recommended if you are painting over bare material, a light substrate, or a contrasting color to promote adhesion and achieve uniform coverage. Given PMS 309 C's low light reflectance, priming helps reduce patchiness and ensures the intended depth of color, especially on lighter backgrounds. Review substrate and product-specific guidelines for best results.
How is PMS 309 C used in prototyping or concept model applications?
PMS 309 C can be specified for prototypes and concept models to represent the intended brand color accurately. Choosing the correct format, such as spray paint or brush-in-cap bottles, depends on the model's material and detail requirements. Evaluating a sample under project lighting and finish is key, as PMS 309 C's appearance is influenced by both. This approach helps stakeholders review and approve appearance before final production or installations.
What are tips for applying PMS 309 C paint over large areas for consistent results?
For large surfaces coated with PMS 309 C, use a consistent application technique and maintain a wet edge to avoid lap marks and patchiness. Plan coat coverage carefully, as PMS 309 C's low LRV and deep shade may require multiple coats for even color, especially over light or unprimed substrates. Sampling on a test area first can help confirm uniformity before full application. Matching the substrate and finish across sections supports visual consistency.
How quickly will I receive my paint matched to Pantone PMS 309 C?
Can I use the Pantone PMS 309 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 309 C?
How much area will one spray can cover? And what is Pantone PMS 309 C spray paint made of?
To make spray paint matched to Pantone PMS 309 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 309 C?
Do I need a primer for Pantone PMS 309 C?
How do I convert PMS 309 C to a different color from another paint company?
While MyPerfectColor can provide PMS 309 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.