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PMS 2965 C from the Pantone PMS collection is a dark, authoritative blue with a distinctly professional and technical character. The color exhibits a very low light reflectance value, conveying strength, depth, and clarity. Its balanced blue tone is widely selected for marketing, display fabrication, and environments where a stable, modern blue is required. The vibe is dependable, brand-focused, formal, and visually assertive.
PMS 2965 C appears very dark with an LRV of 2.52, resulting in limited reflectivity.
The color is cool-toned, predominantly blue, with minimal influence from warm hues.
This color has moderate to high saturation, creating clear chromatic definition without appearing neon or overly vivid.
PMS 2965 C shows a neutral blue undertone that avoids shifts toward green or purple under typical lighting.
The darkness of this color makes it susceptible to subtle sheen differences and visible imperfections on low-gloss or matte finishes.
PMS 2965 C is frequently associated with corporate identity systems requiring a deep blue for logos, signage, or physical brand environments.
The color is often specified for display elements, environmental graphics, and branded fixtures where a strong, recognizable blue is desired.
PMS 2965 C works well in applications where a bold, consistent blue is needed to support brand visibility or convey professionalism. For best results, ensure the surface is well prepared, as the darkness of this color can emphasize surface defects or unevenness. The color’s low reflectivity means that gloss and finish choices will noticeably affect appearance; semi-gloss or gloss finishes may make the blue appear slightly lighter and more saturated. Compared to other dark blues, PMS 2965 C maintains a truer blue character without purple or cyan deviations.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive.
PMS 2965 C is widely cited as the brand blue for the U.S. Department of Veterans Affairs in visual identity guidelines.
PMS 2965 C is commonly referenced in signage and wayfinding for educational institutions seeking a reliable, understated blue.
Similar colors:
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2965 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2965 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 2965 C color based on Pantone color publications. The PMS 2965 C color shown on this website are computer video simulations of the PANTONE PMS 2965 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 2965 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

To ensure you receive the correct Pantone color, always specify the exact code 'PMS 2965 C' when ordering. The numeric code and letter suffix define the precise shade and type within the Pantone PMS system. Relying only on the color name (for example, 'dark blue' or even 'Pantone 2965') without the full code may lead to confusion or incorrect color fulfillment. Double-check your brand standards for the complete Pantone code, including the letter suffix, to avoid selecting the wrong color target.
Ordering a small sample of PMS 2965 C paint before a large-scale project allows you to review the color on your actual substrate and in your intended lighting conditions. This step is important because appearance can change with different finishes or environments. Brand approval workflows often require visual confirmation against a physical Pantone reference. Approving a sample ensures that PMS 2965 C meets branding expectations before production, reducing the risk of costly rework or mismatched installations.
The finish you choose for PMS 2965 C significantly impacts how the color looks in real-world settings. On glossy or semi-gloss surfaces, PMS 2965 C may appear slightly lighter and more vivid, while matte or low-gloss finishes will look darker and may show surface imperfections more strongly due to the color's low light reflectance. When specifying this dark blue for brand displays, evaluate samples in your intended finish to ensure visual impact aligns with your project goals.
Coverage for a spray can of PMS 2965 C depends on surface texture, application method, and the number of coats required. As a rule of thumb, one 11-ounce spray can generally covers about 15 to 20 square feet per coat on smooth, primed surfaces. Because PMS 2965 C is a dark, saturated blue, achieving uniform appearance may require multiple coats, especially over lighter substrates. Always test on your actual materials and surface to confirm coverage needs and factor in additional paint for edges, overlapping passes, and touch-ups between coats.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 2965 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 2965 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.