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PMS 238 C is a Pantone Matching System color known for its bold, energetic magenta tone, widely used in branding and marketing applications that require a distinct, memorable appearance. As part of the Pantone PMS collection, this color is recognized for its lively vibe, modernity, clarity, and strong visual presence. PMS 238 C’s appearance reads as assertive and technical, with a noticeable depth due to its moderate light reflectance.
PMS 238 C presents as moderately dark, with a measured LRV of 27.03. The color is cool-leaning within the magenta family, featuring a subtle blue undertone. It exhibits high saturation, contributing to its vividness and visual strength. The undertone remains consistently cool, which makes it distinguishable from warmer or redder magentas. Saturated colors like PMS 238 C may show increased sensitivity to surface texture and finish, altering perceived brightness.
PMS 238 C works particularly well for applications where immediate visual differentiation is desired, such as branded activations, retail environments, and display fixtures. Surface prep is important—because saturated magentas often require additional coats on porous or high-contrast substrates to ensure uniform color density. Be attentive to finish and lighting selection: higher-gloss finishes can amplify vibrancy, while matte finishes may subdue perceived intensity. Relative to similar magentas, PMS 238 C generally appears cooler and deeper, maintaining a distinct identity within the magenta range.
Similar colors:
PMS 239 C: Slightly lighter and less deep, providing a brighter magenta appearance.
PMS 240 C: Deeper and more blue-shifted, resulting in a cooler, more violet-leaning magenta.
PMS 241 C: Shows a higher chroma and vibrancy but is marginally warmer than PMS 238 C, with more noticeable red content.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 238 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 238 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 238 C color based on Pantone color publications. The PMS 238 C color shown on this website are computer video simulations of the PANTONE PMS 238 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 238 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 238 C is a vivid, saturated magenta that can be challenging to match perfectly across all substrates. Factors like surface texture, gloss, and lighting conditions can affect how the color appears. MyPerfectColor formulates PMS 238 C to meet the Pantone PMS target, but visual differences may still occur across materials such as metal, plastic, or wood. For projects where brand presentation must be precise, always review a sample on your intended material before full production. This helps ensure your results meet expectations for consistency and visual impact.
Painting plastics or low-energy materials with Pantone PMS 238 C requires attention to adhesion. Many plastics need a primer or surface preparation to help the paint bond properly and to achieve even color. Test PMS 238 C paint on the actual plastic you plan to use before any large-scale build or installation. This helps verify both adhesion and color appearance, reducing the risk of costly errors or surprise failures in the field.
Pantone PMS 238 C is a standardized color target, but it does not directly convert to any other paint company color. Paint brands have unique palettes with differences in pigments, formulas, and finishes. This is especially true for saturated colors like PMS 238 C, where subtle differences can be obvious. For brand and display applications, always specify PMS 238 C by its Pantone code and avoid assuming another brand's color will match it without a side-by-side review.
For projects where precise brand color is required, order a sample of PMS 238 C in the actual paint type and on the intended substrate. Evaluate the sample under project lighting conditions and get signoff before moving forward with a full production order. This process ensures brand consistency, helps document visual approval, and reduces the risk of surprises with coverage or appearance on different materials.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 238 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 238 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.