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PMS 241 C from the Pantone PMS collection is a vivid, saturated magenta hue designed for use where color consistency and brand alignment are essential. The color’s vibe can be described as energetic, modern, attention-grabbing, and assertive, with a distinctly bold character. This makes it a color selection often associated with dynamic or expressive brand identities, marketing displays, and environments requiring high visual presence.
PMS 241 C appears as a dark and rich magenta with low reflectance (LRV 10.66). The color exhibits a cool undertone due to its pronounced magenta base and purple inclination. This color has high saturation, resulting in strong chromatic intensity. The undertone remains vivid and cool-leaning, emphasizing its vividness under most lighting conditions. PMS 241 C can be noticeably sensitive to finish and light: glossy finishes enhance saturation and vibrancy, while matte finishes slightly mute its intensity.
PMS 241 C is often specified by brand and marketing teams for displays, environmental graphics, and exhibit components that require immediate visual attention. It is sometimes used for product packaging, retail activations, and brand pop-ups seeking distinctiveness and visual impact.
PMS 241 C works well in contexts where brand distinction and energy are desired, or as an accent in environments that benefit from bold, contemporary color statements. Careful lighting evaluation is recommended, as this color’s perceived chroma and depth shift under different illuminants and surface gloss levels. Highly saturated, dark magentas such as PMS 241 C may require additional coats for even coverage on light substrates. Compared with similar magentas, PMS 241 C tends to be cooler and slightly deeper, maintaining intensity where warmer or lighter magentas might appear softer or less assertive.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
Similar colors:
PMS 239 C: A lighter, slightly less saturated magenta with a warmer undertone.
PMS 240 C: A similar hue but appears marginally deeper and more muted.
PMS 242 C: Noticeably darker, more subdued, and with more purple influence than PMS 241 C.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 241 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 241 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 241 C color based on Pantone color publications. The PMS 241 C color shown on this website are computer video simulations of the PANTONE PMS 241 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 241 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

When using PMS 241 C in pop-ups or retail environments, be sure to evaluate the color under the actual lighting and finish conditions of the space, since lighting and gloss strongly affect how this vivid magenta appears. Highly saturated colors like PMS 241 C may require more coats for even coverage, especially when used over light backgrounds. Sampling the color in the specific environment is strongly recommended before committing to large-scale application to confirm visual impact, durability, and brand accuracy.
Before applying PMS 241 C to metal or powder-coated parts, be sure to thoroughly scuff and clean the surface to promote adhesion and uniform appearance. The gloss and texture of the existing surface can change the look of PMS 241 C after painting. It is also important to sample the color on the actual substrate and finish before full production, since variations in base materials and coatings will affect color consistency, especially for vivid shades like PMS 241 C.
Pantone PMS 241 C identifies a color standard but does not specify the gloss, surface, or material of the original product. Because coatings can fade or vary in sheen and texture over time, using PMS 241 C as a touch-up reference will not ensure a reliable match to an existing finish. It is designed for new branded applications, not for touch-up or patching of previously coated or manufactured items.
To order paint matched to PMS 241 C, select the desired paint type and sheen from the available options for your project, choose the required quantity, and review any additional preferences before adding to your cart. For the most accurate result, confirm if you need a spray paint, pen, or liquid format for your application, and sample the color before large-scale installation if color alignment is critical to your brand or display needs.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 241 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 241 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.