Pantone™ PMS 240 C

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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PMS 240 C, from the Pantone PMS system, is a vivid, saturated color with a bold magenta-to-violet character. The color conveys vibrancy, confidence, and a contemporary style, with an assertive, attention-commanding presence. The tone leans toward cool rather than warm, with clear chromatic intensity and a deep, saturated vibe. With an LRV of 15.27, PMS 240 C appears distinctly deep and intense in most viewing conditions.

PMS 240 C presents as a deep, saturated magenta-violet with strong chromatic intensity. The color has a relatively low light reflectance value (LRV 15.27), indicating a dark, bold appearance. This color tends toward a cool undertone, with distinct violet influence. The appearance is highly saturated and vivid, with notable vibrancy compared to neutral or muted purples. The finish can significantly affect perceived brightness and depth; glossy finishes will amplify chroma, while matte may appear more subdued.

PMS 240 C works well in applications seeking high visibility, brand consistency, and a modern, energetic look. It is suited for environments where sharp color recognition is required, such as marketing activations, exhibit components, or prototyping. Due to its high saturation, coverage may require additional coats, especially over light or uneven substrates. Lighting can strongly influence perception; cooler or neutral lighting enhances its violet edge, while warm lighting may deepen the magenta. Testing on the intended substrate and finish is advised to confirm appearance meets specification.

Similar colors:
PMS 241 C: Slightly lighter and more pink-toned, appearing less deep.

PMS 242 C: Noticeably darker and more muted, giving a more reserved, less vibrant effect.

PMS 239 C: Lighter and more chromatic, appearing more playful and less intense.

Pantone® and other Pantone trademarks are the property of Pantone LLC. © Pantone LLC, 2024. All rights reserved. Pantone colors and specifications are referenced here as standards for color communication and are not paint formulations or finish specifications.

Product Data

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 240 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 240 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 240 C color based on Pantone color publications. The PMS 240 C color shown on this website are computer video simulations of the PANTONE PMS 240 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 240 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 240 C

How can I ensure consistent results when reordering Pantone PMS 240 C paint for future projects?

For best batch-to-batch consistency with Pantone PMS 240 C, always reorder the same product type, sheen, and finish. Use the same Pantone reference as your color approval target for every production run. Any change in format or gloss level can cause noticeable shifts in appearance, especially with highly saturated colors like PMS 240 C. Establish and document your approval process to compare new batches to your standard, ideally using a retained sample or swatch for reference.

What is the best way to use a PMS 240 C sample in a brand approval workflow before larger orders?

Order a small sample of PMS 240 C in the exact product type and finish you intend to use. Apply the sample on the actual substrate and evaluate it under the installed lighting conditions where the final application will be viewed. This helps confirm the color meets brand expectations before committing to larger runs or full project builds.

Are there special coverage or hide considerations for Pantone PMS 240 C paint?

Pantone PMS 240 C is highly saturated and may require extra coats to achieve uniform coverage, especially over light or uneven surfaces. Plan for increased material needs compared to less vivid colors and always test coverage on your chosen substrate. Properly priming the surface can help achieve the best depth and consistency, reducing the risk of visible substrate show-through.

Can I expedite production of PMS 240 C paint if my project has a short deadline?

Expedited production options for PMS 240 C are available during checkout. If your deadline is critical, contact MyPerfectColor directly to confirm current production timelines and ensure that your schedule can be met. Early communication about time-sensitive projects increases the chances of on-time delivery.

How quickly will I receive my paint matched to Pantone PMS 240 C?

All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 240 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.

Can I use the Pantone PMS 240 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 240 C?

Many types of paint are available for Pantone PMS 240 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.

How much area will one spray can cover? And what is Pantone PMS 240 C spray paint made of?

To make spray paint matched to Pantone PMS 240 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 240 C?

The Pantone PMS 240 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.

Do I need a primer for Pantone PMS 240 C?

The need for primer for Pantone PMS 240 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.

How do I convert PMS 240 C to a different color from another paint company?

While MyPerfectColor can provide PMS 240 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.