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PMS 177 C is part of the Pantone Matching System (PMS), a widely used standard in brand and marketing environments for consistent color reproduction. The color is perceived as lively, energetic, and attention-grabbing, with a distinctly warm and approachable character. It features a moderately high lightness, strong saturation, and a clear pink tone, making it suitable for environments seeking visibility and brand differentiation.

PMS 177 C has a moderately light appearance, with an LRV of 40.75. The color is distinctly warm, with reddish and coral undertones. This color shows high saturation, enhancing its vibrancy and prominence. The undertone is warm pink to coral, which increases energy and approachability. Finish can influence perceived brightness; glossier finishes may intensify its vibrancy.

PMS 177 C is often selected for branded displays, promotional materials, and exhibit elements seeking a bold and friendly color impact. This color is used in environments where a strong, approachable pink is required for attention or brand signature.

PMS 177 C works well in settings where high visual presence and warmth are desired, especially in branding or experiential marketing. It can be sensitive to finish, with higher gloss levels amplifying its perceived brightness. Lighting conditions, especially cool daylight or fluorescent environments, can shift the apparent warmth or chromaticity of the color. For best results, evaluate PMS 177 C samples in the actual lighting and finish planned for the project, and consider that high-saturation colors like this may require more coats for uniform coverage over neutral or darker substrates.

Similar colors:
PMS 1775 C: Slightly lighter and less saturated, providing a softer pink effect.

PMS 178 C: Warmer and more chromatic, with a stronger reddish-orange influence.

PMS 706 C: Significant lighter value and less chromatic, resulting in a pastel pink instead of a vivid coral pink.

PMS 176 C: A touch lighter and less saturated, appearing more subdued and less visually dominant.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 177 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 177 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 177 C color based on Pantone color publications. The PMS 177 C color shown on this website are computer video simulations of the PANTONE PMS 177 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 177 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 177 C

What does it mean to order PMS 177 C paint as a Pantone match?

Ordering PMS 177 C as a Pantone match means you are requesting color matched to the Pantone PMS 177 C visual reference standard. This ensures your paint is formulated to target the appearance of PMS 177 C under standardized conditions, but it is not a proprietary Pantone formula or a specific coating process. The Pantone PMS code communicates the intended color but does not define the type of paint, finish, or performance. To get the best result, always specify the finish and product format that suits your application. Do not use Pantone PMS matches for touch-up, repair, or applications that require matching aged or previously applied coatings.

Should I choose matte or gloss when ordering PMS 177 C paint for brand displays?

The choice between matte and gloss for PMS 177 C paint affects how the color appears in your display. A gloss finish often makes the color look brighter and more saturated, which can maximize visual impact but may cause glare in strong lighting. Matte reduces glare and can provide a more even appearance, especially for large or close-range applications, but may look slightly less vivid. Consider viewing distance and lighting at the installation site when making your choice. Test samples under your conditions if appearance is critical.

Why does PMS 177 C paint sometimes look different depending on where it is used?

The appearance of PMS 177 C can change in different lighting conditions because the color is viewed as a visual standard, not a lighting-independent code. Cool daylight, fluorescent, or warm incandescent lights can all shift how the pink and coral tones appear. Always evaluate PMS 177 C samples in the exact lighting and finish planned for your project to ensure it aligns with your expectations for brand color. This is especially important for high-saturation colors like PMS 177 C.

When is it appropriate to specify PMS 177 C as a standard Pantone match in paint?

Specifying PMS 177 C as a standard Pantone match is appropriate for branded displays, signage, exhibit elements, marketing installations, and prototypes where visual alignment with the Pantone reference is the main goal. This approach works best when brand consistency and fast turnaround are more important than matching a specific substrate or pre-existing material. For projects that require color approval under installed conditions or involve multiple materials, test a sample painted in PMS 177 C before finalizing your order.

How quickly will I receive my paint matched to Pantone PMS 177 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 177 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 177 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 177 C?
Many types of paint are available for Pantone PMS 177 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 177 C spray paint made of?

To make spray paint matched to Pantone PMS 177 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 177 C?
The Pantone PMS 177 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 177 C?
The need for primer for Pantone PMS 177 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 177 C to a different color from another paint company?

While MyPerfectColor can provide PMS 177 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.