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PMS 168 C is a standardized color in the Pantone PMS (Pantone Matching System) collection. This color presents an earthy, deep tone, offering qualities that are grounded, robust, muted, technical, and professional. PMS 168 C is specified for projects requiring a dark, warm brown that maintains visual consistency across branding and marketing platforms. The color's low LRV (5.84) indicates a darker appearance, contributing to a sense of solidity and dependability in visual identity systems.

PMS 168 C appears distinctly dark, with a low LRV of 5.84. The color leans warm due to its undertone and hue positioning. PMS 168 C maintains a moderate to low chroma, appearing rich and muted rather than bright or flashy. The undertone is earthy, producing an impression of depth and warmth. This color is moderately sensitive to finish, with gloss finishes amplifying richness and matte finishes increasing subtlety of the undertone.

PMS 168 C is used where a strong, warm brown is needed to convey substance, especially in branding environments, retail displays, and signage. Its dark value requires adequate lighting and, depending on substrate and finish, may need multiple coats for uniform coverage. The color can shift subtly with changes in gloss or surrounding colors but generally maintains its deep, earthy quality relative to other browns. As with most dark, saturated PMS colors, surface preparation and finish selection significantly impact the final appearance.

Similar colors:

  • PMS 469 C: Similar depth but is slightly lighter and leans more towards a neutral brown.
  • PMS 1545 C: Darker than PMS 168 C with cooler, more muted brown tones.
  • PMS 161 C: Warmer and redder, with a higher apparent chroma than PMS 168 C.
  • PMS 1405 C: Slightly lighter and more yellow-brown, less saturated than PMS 168 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 168 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 168 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 168 C color based on Pantone color publications. The PMS 168 C color shown on this website are computer video simulations of the PANTONE PMS 168 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 168 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 168 C

How should I compare PMS 168 C paint to the Pantone book standard?

PMS 168 C is specified in the Pantone Matching System as a color target, and the Pantone book is the official reference. Painted samples of PMS 168 C may look different from the book because paint appearance changes with finish (matte vs gloss), substrate, and lighting. Always compare painted samples of PMS 168 C to the Pantone book using the same lighting and viewing angle. For best results, test paint on your actual material and finish to confirm visual alignment before full production.

How do matte and gloss finishes affect PMS 168 C for branding applications?

PMS 168 C appears darker and more muted in a matte finish, which helps reduce glare but can make the undertone of the brown more subtle. A gloss finish increases color depth and richness but may produce glare and highlight surface imperfections, especially in strong lighting. When choosing a finish for PMS 168 C, consider viewing distance and lighting at your display location. For close-up or spotlighted displays, matte may minimize distraction. For maximum color punch at a distance, gloss can enhance visibility.

What is the best way to use PMS 168 C in prototypes or concept models for brand evaluation?

PMS 168 C can be ordered in spray paint, paint pens, and other formats suitable for model or prototype building. To closely evaluate brand alignment, apply PMS 168 C to the actual materials and surfaces used in your concept models. Use the same finish and lighting planned for the final display. Evaluate the painted prototype against Pantone reference standards under typical viewing conditions, and consider any adjustments needed before moving to production.

How can I achieve a uniform appearance when applying PMS 168 C over large areas?

PMS 168 C, like most dark and saturated PMS colors, benefits from careful application to prevent uneven coverage. For large surfaces, use proper surface preparation and apply a high-quality primer if needed. Plan for multiple thin coats rather than one thick coat to ensure even color. Maintain a consistent spray or brush technique, avoid overlaps that dry at different times, and work in controllable sections. Evaluate the surface in the actual lighting before sign-off.

How quickly will I receive my paint matched to Pantone PMS 168 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 168 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 168 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 168 C?
Many types of paint are available for Pantone PMS 168 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 168 C spray paint made of?

To make spray paint matched to Pantone PMS 168 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 168 C?
The Pantone PMS 168 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 168 C?
The need for primer for Pantone PMS 168 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 168 C to a different color from another paint company?

While MyPerfectColor can provide PMS 168 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.