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PMS 7421 U is a Pantone PMS color commonly specified for brand standards and visual identity systems. It conveys a deep, dense, and authoritative red character with a serious, dramatic, and controlled visual presence.
The color appears very dark, with a low Light Reflectance Value (LRV 3.52). It reads warm with a red hue leaning slightly toward crimson, while remaining highly saturated for strong visual impact. A subtle blue-red undertone adds density rather than brightness.
PMS 7421 U works well in brand-facing displays, signage, and fabricated elements where a deep red is intended to feel substantial rather than bright. Because of its low lightness and high saturation, it may benefit from careful surface preparation and sufficient film build to achieve even coverage, especially over lighter or uneven substrates. Finish and lighting can significantly influence perceived depth, with higher sheens increasing contrast and matte finishes emphasizing mass.
Similar colors:
PMS 7420 U: slightly lighter and less dense, with a more open red appearance.
PMS 7422 U: darker and heavier, with increased visual weight and reduced clarity.
PMS 7427 U: cooler and more muted, with a deeper burgundy character.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7421 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7421 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7421 U color based on Pantone color publications. The PMS 7421 U color shown on this website are computer video simulations of the PANTONE PMS 7421 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7421 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 7421 U includes a suffix that indicates the reference context used by Pantone. The 'U' version is a different visual target than other versions of the same number, and those differences can be noticeable in brand applications.
Before ordering, confirm that your brand standards or source files explicitly call for PMS 7421 U and not another version. Ordering the wrong suffix can result in a color that is technically correct by number but visually off from the intended brand reference.
The finish you choose can change how PMS 7421 U is perceived. Gloss finishes generally increase visual punch and saturation, while matte finishes reduce glare and reflections.
For close viewing or bright lighting, matte can help control glare. For displays viewed at a distance or where color impact matters most, gloss often appears richer. If appearance is critical, testing PMS 7421 U in both finishes under your actual lighting is the safest way to decide.
Pantone PMS 7421 U is not recommended as a touch-up specification. Pantone PMS colors define a visual color target, not the original coating formula, sheen, or application conditions.
Because existing surfaces vary by material, age, and finish, a PMS-based paint can look mismatched even if the color number is correct. PMS matches are best used for new brand-facing components where visual alignment to the Pantone reference is the goal.
Plastics vary widely, and some have low surface energy that makes paint adhesion difficult. When using PMS 7421 U on plastic, a material-appropriate primer or adhesion step may be required.
Always test the complete system on the actual plastic before production. This helps confirm adhesion, coverage, and final appearance, especially for saturated Pantone colors where uniformity and hide can be more challenging.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7421 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7421 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.