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PMS 7421 U is a Pantone PMS color commonly specified for brand standards and visual identity systems. It conveys a deep, dense, and authoritative red character with a serious, dramatic, and controlled visual presence.

The color appears very dark, with a low Light Reflectance Value (LRV 3.52). It reads warm with a red hue leaning slightly toward crimson, while remaining highly saturated for strong visual impact. A subtle blue-red undertone adds density rather than brightness.

PMS 7421 U works well in brand-facing displays, signage, and fabricated elements where a deep red is intended to feel substantial rather than bright. Because of its low lightness and high saturation, it may benefit from careful surface preparation and sufficient film build to achieve even coverage, especially over lighter or uneven substrates. Finish and lighting can significantly influence perceived depth, with higher sheens increasing contrast and matte finishes emphasizing mass.

Similar colors:

PMS 7420 U: slightly lighter and less dense, with a more open red appearance.
PMS 7422 U: darker and heavier, with increased visual weight and reduced clarity.
PMS 7427 U: cooler and more muted, with a deeper burgundy character.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7421 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7421 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7421 U color based on Pantone color publications. The PMS 7421 U color shown on this website are computer video simulations of the PANTONE PMS 7421 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7421 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7421 U

What does the 'U' matter in Pantone PMS 7421 U when ordering paint?

Pantone PMS 7421 U includes a suffix that indicates the reference context used by Pantone. The 'U' version is a different visual target than other versions of the same number, and those differences can be noticeable in brand applications.

Before ordering, confirm that your brand standards or source files explicitly call for PMS 7421 U and not another version. Ordering the wrong suffix can result in a color that is technically correct by number but visually off from the intended brand reference.

Should I choose matte or gloss for PMS 7421 U paint?

The finish you choose can change how PMS 7421 U is perceived. Gloss finishes generally increase visual punch and saturation, while matte finishes reduce glare and reflections.

For close viewing or bright lighting, matte can help control glare. For displays viewed at a distance or where color impact matters most, gloss often appears richer. If appearance is critical, testing PMS 7421 U in both finishes under your actual lighting is the safest way to decide.

Can Pantone PMS 7421 U be used for touch-up on existing painted items?

Pantone PMS 7421 U is not recommended as a touch-up specification. Pantone PMS colors define a visual color target, not the original coating formula, sheen, or application conditions.

Because existing surfaces vary by material, age, and finish, a PMS-based paint can look mismatched even if the color number is correct. PMS matches are best used for new brand-facing components where visual alignment to the Pantone reference is the goal.

What should I consider when applying PMS 7421 U paint to plastic surfaces?

Plastics vary widely, and some have low surface energy that makes paint adhesion difficult. When using PMS 7421 U on plastic, a material-appropriate primer or adhesion step may be required.

Always test the complete system on the actual plastic before production. This helps confirm adhesion, coverage, and final appearance, especially for saturated Pantone colors where uniformity and hide can be more challenging.

How quickly will I receive my paint matched to Pantone PMS 7421 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7421 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7421 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7421 U?
Many types of paint are available for Pantone PMS 7421 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7421 U spray paint made of?

To make spray paint matched to Pantone PMS 7421 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7421 U?
The Pantone PMS 7421 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7421 U?
The need for primer for Pantone PMS 7421 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7421 U to a different color from another paint company?

While MyPerfectColor can provide PMS 7421 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.