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PMS 7420 U is a Pantone PMS color used as a standardized visual reference for brand and identity systems. It presents a bold, dense red impression that reads as dramatic, assertive, and visually concentrated rather than bright or playful.

The color appears very dark, with a low LRV of 9.01. It shows a warm red tendency with high saturation, giving it strong presence and depth. A subtle blue-red undertone adds richness and helps reduce orange shift.

PMS 7420 U works well in controlled brand environments where lighting and finish are selected to support deep, saturated colors. Its low lightness and high saturation mean it can show unevenness if applied over contrasting substrates, so priming and consistent film build can help achieve a uniform appearance. Compared to lighter reds, it reads heavier and more contained, with less apparent brightness under low light.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

Similar colors:

PMS 7421 U: slightly lighter and more open, with less visual density.
PMS 7418 U: warmer and brighter, with increased red clarity.
PMS 7427 U: darker and more muted, with reduced saturation.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7420 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7420 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7420 U color based on Pantone color publications. The PMS 7420 U color shown on this website are computer video simulations of the PANTONE PMS 7420 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7420 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7420 U

What should I expect when reordering Pantone PMS 7420 U to keep color consistent across batches?

Pantone PMS 7420 U is a visual color target, not a fixed paint formula. To keep results consistent across repeat orders, use the same paint type, sheen, and application method each time. Changing from spray paint to a different format, or changing sheen, can shift how the color is perceived even if the Pantone reference stays the same.

For brand-critical work, keep an approved physical sample from the first run and evaluate future orders against that same reference under similar lighting. This approach helps manage normal batch-to-batch variation and avoids surprises when projects are produced at different times.

How do I order paint matched to Pantone PMS 7420 U on MyPerfectColor?

Start by selecting the paint format that fits your application, such as spray paint or another available option. Next, choose the sheen carefully, since sheen has a direct impact on how Pantone PMS 7420 U will look once applied.

Confirm your quantity and review all selections before checkout. Because Pantone colors are matched visually, accuracy depends on ordering the correct product type and finish the first time. If the project is brand-critical or large scale, consider ordering a sample to approve before committing to full production.

Is Pantone PMS 7420 U suitable for pop-ups or retail brand environments?

Pantone PMS 7420 U is commonly used for brand-facing elements in pop-ups, retail displays, and marketing installations where visual color alignment is important. Durability needs depend on the paint type you choose, so select a product appropriate for the expected handling and exposure.

Lighting can significantly affect how this color appears in a retail environment. Always evaluate a sample of PMS 7420 U under the actual installed lighting and on the intended substrate before full rollout, especially for high-visibility brand surfaces.

How should I choose a sheen for Pantone PMS 7420 U?

Sheen choice directly affects how Pantone PMS 7420 U is perceived. Higher sheens reflect more light, which can make the color appear brighter and more saturated, while lower sheens can appear deeper or more muted.

Select sheen based on viewing distance, lighting conditions, and the surface being coated. For close-viewed brand elements, sheen differences are more noticeable, so it is often best to approve the exact sheen with a sample before placing a larger order.

How quickly will I receive my paint matched to Pantone PMS 7420 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7420 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7420 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7420 U?
Many types of paint are available for Pantone PMS 7420 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7420 U spray paint made of?

To make spray paint matched to Pantone PMS 7420 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7420 U?
The Pantone PMS 7420 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7420 U?
The need for primer for Pantone PMS 7420 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7420 U to a different color from another paint company?

While MyPerfectColor can provide PMS 7420 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.