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PMS 716 U is a Pantone Matching System color defined as a vivid orange with a strong yellow-red balance. It conveys an energetic, attention-forward, bold, and contemporary visual character commonly used in high-impact brand environments.

The color appears mid-light with an LRV of 34.06 and reads distinctly warm. It is highly saturated, visually intense, and maintains a clean orange undertone with little neutrality.

PMS 716 U works best on smooth, well-prepared surfaces where its saturation can develop evenly. Due to its high chroma, it may benefit from a light-colored primer and multiple coats to achieve uniform coverage, particularly over darker or varied substrates. Lighting and finish selection can significantly influence how bright and intense the color appears.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

Similar colors:

Pantone 715 C: slightly lighter and more yellow-forward, with less visual weight.
Pantone 165 C: deeper and marginally redder, with increased warmth and density.
Pantone 1585 C: darker and more saturated, with stronger orange-red intensity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 716 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 716 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 716 U color based on Pantone color publications. The PMS 716 U color shown on this website are computer video simulations of the PANTONE PMS 716 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 716 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 716 U

What should I expect for coverage and hide when painting PMS 716 U?

PMS 716 U is a bright, highly saturated Pantone color. Colors in this range can have lower hide than muted tones, meaning the substrate may show through until enough film build is achieved.

Plan for additional coats compared to neutral colors, and evaluate coverage on a sample panel before committing to a final application. Primer choice, substrate color, and sheen will all influence how uniform PMS 716 U appears.

How does painting PMS 716 U over metal or existing powder coat affect the result?

When applying a PMS 716 U match to metal or over an existing powder-coated surface, surface preparation matters. Cleaning and scuffing help with adhesion, but the color and gloss of the existing coating can still influence the final appearance.

Because PMS 716 U is vivid, differences in substrate tone or sheen can shift how the color is perceived. For brand-critical work, apply a sample over the actual prepared surface to confirm appearance before full production.

Why is it important to confirm the exact Pantone reference for PMS 716 U?

Pantone codes can include suffix context that indicates the intended reference. PMS 716 U specifies the uncoated series, which is different from other Pantone series even when the base number is the same.

Before ordering PMS 716 U paint, confirm that this exact Pantone reference matches your brand standards or project documentation. Pantone PMS codes are color targets, not paint formulas, so ordering the correct reference is critical for visual alignment.

If I need a very close match to an existing PMS 716 U surface, what is the best approach?

Pantone PMS matches are intended to reproduce a standardized brand color target, not to replicate the exact appearance of an existing coated part.

If you need the new coating to visually align with a specific existing surface described as PMS 716 U, the most reliable path is to provide a physical sample for custom matching. This allows evaluation of real-world factors like aging, substrate, and finish that a Pantone reference alone cannot capture.

How quickly will I receive my paint matched to Pantone PMS 716 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 716 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 716 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 716 U?
Many types of paint are available for Pantone PMS 716 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 716 U spray paint made of?

To make spray paint matched to Pantone PMS 716 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 716 U?
The Pantone PMS 716 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 716 U?
The need for primer for Pantone PMS 716 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 716 U to a different color from another paint company?

While MyPerfectColor can provide PMS 716 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.