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Pantone™ PMS 704 U

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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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PMS 704 U is a Pantone Matching System color defined as a deep, earthy red with brown undertones. It conveys a grounded, restrained, and serious visual tone, making it distinct from brighter or more energetic reds.

The color is very dark, with an LRV of 9.54, and reads warm due to its red-brown undertone. Its moderate saturation keeps it muted, reducing brightness and visual sharpness compared to more chromatic reds.

This color performs well in brand environments where depth and control are more important than high visual impact. Because of its darkness, careful surface preparation and consistent application can help avoid visible variations, especially under directional lighting or glossier finishes.

Similar colors:

Pantone 704 C: slightly clearer and less muted, with more red presence.
Pantone 703 U: darker and more brown-leaning, with reduced red clarity.
Pantone 4975 U: similar depth but cooler, with less warmth.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 704 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 704 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 704 U color based on Pantone color publications. The PMS 704 U color shown on this website are computer video simulations of the PANTONE PMS 704 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 704 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

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Frequently Asked Questions About Pantone™ PMS 704 U

What does the 'U' mean in Pantone PMS 704 U, and why does it matter when ordering paint?

Pantone PMS 704 U includes a suffix that identifies the reference context used by Pantone. The 'U' indicates the uncoated series. Pantone codes can exist in multiple series, and the suffix matters because each series can look different even when the base number is the same.

Before ordering PMS 704 U paint, confirm that your brand standards or project documentation specifically call for the uncoated reference. Ordering the wrong series can result in a visible mismatch when compared to printed standards or other branded elements.

Should I order a sample of Pantone PMS 704 U before committing to a full paint order?

Sampling is recommended for PMS 704 U when the project is high visibility, requires brand approval, or will be viewed under specific lighting conditions. Appearance can change based on substrate, finish, and lighting, even when matching the correct Pantone reference.

A sample lets you evaluate PMS 704 U on your actual material and in its installed environment before full production. This step can reduce approval risk for displays, signage, or branded environments.

How much area does one spray can of Pantone PMS 704 U typically cover?

As a general guideline, one spray can of PMS 704 U covers about 10 to 12 square feet with one coat. Actual coverage depends on surface texture, application technique, and the number of coats needed for uniform color.

More coats may be required for consistent hide, especially on darker or contrasting substrates. For planning purposes, consider testing coverage with a sample and allowing extra material for overlap and color consistency.

How quickly will I receive my paint matched to Pantone PMS 704 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 704 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 704 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 704 U?
Many types of paint are available for Pantone PMS 704 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 704 U spray paint made of?

To make spray paint matched to Pantone PMS 704 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 704 U?
The Pantone PMS 704 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 704 U?
The need for primer for Pantone PMS 704 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 704 U to a different color from another paint company?

While MyPerfectColor can provide PMS 704 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.