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PMS 703 U is a Pantone PMS color specified as a precise brand reference rather than a paint formula. It conveys a subdued, organic character that reads as grounded, serious, and natural, with a low-key warmth rather than brightness.

The color appears dark, with a low Light Reflectance Value (LRV 14.55). It leans warm with a red-brown bias, shows moderate saturation, and carries an earthy undertone that can read brick-like under warm lighting.

PMS 703 U works well in brand environments that need depth and warmth without visual intensity, such as exhibits, signage, or architectural brand elements. Dark, muted colors like this can show variation if applied unevenly, so consistent surface preparation and uniform coats help maintain an even appearance. Finish choice and lighting can shift the color toward red or brown, so evaluation in the intended environment is recommended.

Similar colors:

PMS 703 C: slightly deeper and more saturated, with a denser red-brown appearance.
PMS 704 U: lighter and more open, with reduced visual weight and warmth.
PMS 174 U: warmer and more red-forward, with less of the earthy brown influence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 703 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 703 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 703 U color based on Pantone color publications. The PMS 703 U color shown on this website are computer video simulations of the PANTONE PMS 703 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 703 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 703 U

Where can I find the SDS for paint made to Pantone PMS 703 U?

The Safety Data Sheet is tied to the specific paint product and chemistry, not to the Pantone PMS 703 U color itself. After you choose the paint type for PMS 703 U, you can locate the SDS in the SDS library for that product.

If you are comparing spray paint versus another format, review the SDS for each option, since handling, storage, and safety details are product-specific even though the color target is the same.

What should I consider when using Pantone PMS 703 U in a pop-up or retail environment?

Pantone PMS 703 U is a brand color reference, so visual evaluation is important before full production. For pop-ups and retail installations, confirm the appearance of PMS 703 U under the actual lighting where it will be displayed, as lighting can change perceived warmth and saturation.

Finish choice and substrate can also affect how PMS 703 U looks at scale. For high-visibility builds, producing a physical sample and reviewing it in place helps reduce approval risk before committing to larger quantities.

If I need PMS 703 U to match an existing painted part exactly, what is the correct approach?

Pantone PMS 703 U is intended as a brand color communication standard, not as a guarantee of an exact match to an existing painted surface. If you need extremely tight visual alignment to a specific part, the most reliable approach is to send that physical part to be matched.

This process allows the color to be matched to the real surface characteristics, including aging, sheen, and substrate effects, which cannot be captured by a Pantone code alone.

How quickly will I receive my paint matched to Pantone PMS 703 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 703 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 703 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 703 U?
Many types of paint are available for Pantone PMS 703 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 703 U spray paint made of?

To make spray paint matched to Pantone PMS 703 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 703 U?
The Pantone PMS 703 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 703 U?
The need for primer for Pantone PMS 703 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 703 U to a different color from another paint company?

While MyPerfectColor can provide PMS 703 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.