Pantone™ PMS 704 C

Pantone PMS 704 C is a unique color standard and does not have a direct cross-reference to other paint brand color codes. Most paint manufacturers create their own color systems, and vivid Pantone hues like PMS 704 C can be especially hard to match exactly using another brand's palette. For brand consistency and correct visual results, it is best to specify and order PMS 704 C by its Pantone code rather than relying on any attempted equivalent from another paint line.

Ordering a paint match for Pantone PMS 704 C means you are requesting a custom paint that visually matches the standardized Pantone PMS 704 C color target. Pantone codes like PMS 704 C serve as reference standards for visual consistency, but they are not paint formulas or finish specifications. The match is made to appear as close as possible to the Pantone visual reference, allowing for practical differences in paint type, substrate, and finish. Always review finish and application risks for saturated reds like PMS 704 C, as they can affect the final appearance.

To order a paint matched to Pantone PMS 704 C, start by selecting the PMS 704 C color page. Next, choose the paint type, finish (such as gloss or matte), and package size that best fits your application. Enter the desired quantity and review any format-specific information about coverage or suitability for your project. Confirm all details before placing your order to ensure the match is correct for your brand needs. PMS 704 C is available as custom spray paint and other paint formats for branding and display applications.

Sampling Pantone PMS 704 C is recommended for large-scale, high-visibility branding projects, retail displays, or anytime the paint will be applied to new substrates or used under varied lighting. Sampling helps confirm that the chosen finish and substrate combination delivers the intended color result. This is especially important with deep, saturated reds like PMS 704 C, which can appear darker or more intense depending on gloss and lighting conditions. Approving a sample before production reduces risks of costly rework or inconsistent branding.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 704 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 704 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.