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Pantone™ PMS 703 C

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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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PMS 703 C is a standardized color within the Pantone PMS system, used for consistent brand and marketing execution. This color exhibits a deep and earthy vibe, with attributes best described as muted, professional, warm, and robust. The system’s intent is to facilitate reliable color reproduction across coated substrates, supporting accurate representation in marketing displays, signage, and product presentation where color appearance is critical.

PMS 703 C presents as a dark value color, with a relatively low LRV of 14.54, indicating noticeably limited reflectance. The color displays a distinct warm tendency, influenced by a hue angle positioned in the orange-red range. PMS 703 C shows moderate-to-high saturation but is visually subdued, producing neither a pastel nor a vivid visual effect. The undertone contains earthy brown-red influences, resulting in a grounded visual impression. This color may be sensitive to finish, exhibiting increased depth and warmth in matte or eggshell applications and appearing slightly more pronounced in higher gloss finishes.

PMS 703 C works well when a restrained but recognizable red is needed that avoids oversaturation or stark brightness. Evaluate the color under final lighting conditions; warmer lighting will accentuate the red undertones, while cooler or neutral lighting may mute the warmth. Surface preparation should promote uniformity, as darker, saturated colors can show application inconsistencies more readily than lighter or less chromatic hues. Compared to similar reds or earth tones, PMS 703 C maintains a noticeable warmth without verging into bright or flashy territory.

Similar colors:
PMS 702 C – Slightly lighter and less earthy, producing a softer red direction.

PMS 704 C – Deeper and more pronounced, with a darker and more intense appearance.

PMS 7524 C – More muted and brown, presenting a more neutral, less saturated profile.

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 703 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 703 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 703 C color based on Pantone color publications. The PMS 703 C color shown on this website are computer video simulations of the PANTONE PMS 703 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 703 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 703 C

How do I confirm I am ordering the correct version of PMS 703 C for my project?

The Pantone code PMS 703 C contains a suffix (in this case, the 'C') that identifies the series or substrate the color is intended for. It is important to reference your brand standards or project documentation to confirm you need PMS 703 C and not a different variant (such as PMS 703 U or 703 CP). Using the wrong version can lead to color mismatches because appearance may shift across paper types, finishes, or substrates. Always double-check the complete code before ordering for branding or display applications.

Should I sample PMS 703 C before ordering a large quantity for brand displays?

Sampling PMS 703 C is strongly recommended for high-visibility installations, large branding projects, or when multiple materials or finishes are involved. The color can look different depending on lighting and substrate. Sampling helps confirm that PMS 703 C meets brand expectations under your specific conditions and can prevent issues before full production.

How is PMS 703 C used in prototyping and concept models for product design?

PMS 703 C is often specified in prototype and concept model phases to ensure brand color consistency from early design through production. Selecting the correct paint format, such as spray paint or paint pens, allows you to quickly evaluate the color on model surfaces. Early use of PMS 703 C in samples or mockups helps align teams and decision makers on brand presentation before moving to final materials or full rollout.

What should I know about shipping and transit times when ordering PMS 703 C paint?

Shipping and transit times for PMS 703 C paint depend on your location and the shipping method you choose. If your project has tight deadlines, it is best to plan ahead, as custom-matched products may require additional lead time for production. Always allow extra time to accommodate shipping delays, especially for large brand rollouts or events where timing is critical.

How quickly will I receive my paint matched to Pantone PMS 703 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 703 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 703 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 703 C?
Many types of paint are available for Pantone PMS 703 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 703 C spray paint made of?

To make spray paint matched to Pantone PMS 703 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 703 C?
The Pantone PMS 703 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 703 C?
The need for primer for Pantone PMS 703 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 703 C to a different color from another paint company?

While MyPerfectColor can provide PMS 703 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.