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PMS 174 U is a Pantone PMS color defined within the Pantone Matching System and commonly referenced for brand specification work. It presents a deep, earthy red-orange character with a grounded, serious, and visually weighty presence.

The color appears dark with a low Light Reflectance Value of 9.54, and it shows a warm tendency driven by red-orange hue direction. It exhibits high saturation with strong chroma, while an earthy undertone reduces brightness without removing richness.

PMS 174 U works well where a strong, grounded brand color is needed and visual weight is intentional. Because of its depth and saturation, coverage uniformity may benefit from proper priming and multiple thin coats, and finish choice and lighting can significantly influence perceived darkness.

Similar colors:
PMS 173 U: slightly lighter and more open, with less visual depth.
PMS 175 U: darker and more brown-leaning, with reduced red clarity.
PMS 1807 U: deeper and more neutral, with a more subdued chromatic presence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 174 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 174 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 174 U color based on Pantone color publications. The PMS 174 U color shown on this website are computer video simulations of the PANTONE PMS 174 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 174 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 174 U

How should I compare PMS 174 U paint to my Pantone book?

PMS 174 U is a Pantone reference color, not a paint formula. Pantone books are printed standards, while paint is viewed on a real substrate with a specific sheen. Because of that, a painted sample of PMS 174 U can look different from the book chip, especially in brightness and saturation.

For critical brand work, order a small sample and view it on your actual material under your installed lighting. This is the best way to set expectations and confirm acceptance before full production.

What product formats are available for PMS 174 U?

PMS 174 U is available as custom spray paint and other paint formats for branding and display applications. Common options include spray paint, paint pens, and brush-in-cap bottles. Some projects may also use coatings such as epoxy or urethane, depending on the surface and durability needs.

Choose the format based on how the color will be applied, the size of the area, and the finish you need to evaluate for brand approval.

Is PMS 174 U appropriate for signs, displays, and exhibit components?

Yes. PMS 174 U is commonly used as a brand-standard color target for signs, displays, and exhibit fabrication. In these contexts, the goal is visual alignment with the Pantone reference rather than an exact material match.

Because substrates and finishes vary, it is recommended to sample PMS 174 U on the actual materials being used. This helps confirm color appearance, coverage, and overall visual impact before final fabrication.

What should I consider when applying PMS 174 U to plastics or low-energy surfaces?

Plastics and other low-surface-energy materials vary widely in how they accept paint. PMS 174 U can be matched in paint, but adhesion and appearance depend on the specific plastic and preparation steps.

In many cases, a plastic-specific primer or adhesion promoter is required. Always test the full system, including primer and topcoat, on the actual plastic before committing to production.

How quickly will I receive my paint matched to Pantone PMS 174 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 174 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 174 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 174 U?
Many types of paint are available for Pantone PMS 174 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 174 U spray paint made of?

To make spray paint matched to Pantone PMS 174 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 174 U?
The Pantone PMS 174 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 174 U?
The need for primer for Pantone PMS 174 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 174 U to a different color from another paint company?

While MyPerfectColor can provide PMS 174 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.