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PMS 700 U is a Pantone Matching System color used as a brand and specification reference across marketing, display, and design contexts. It presents as a warm, approachable red with a balanced intensity that reads friendly rather than aggressive, conveying warmth, energy, and accessibility.
The color appears mid-light in value, with an LRV of 49.9. This color leans warm, with a clear red bias and subtle orange influence. The saturation level is moderate, providing color presence without extreme intensity.
This color works well in brand-facing displays, signage, and prototypes where a warm red is needed without overwhelming surrounding elements. Lighting conditions can influence its warmth, with cooler light reducing perceived richness and warmer light enhancing its red-orange character.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
Similar colors:
PMS 701 U: lighter and softer, with reduced red intensity.
PMS 179 U: darker and more saturated, with stronger visual impact.
PMS 1767 U: slightly cooler and more muted, with less warmth.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 700 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 700 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 700 U color based on Pantone color publications. The PMS 700 U color shown on this website are computer video simulations of the PANTONE PMS 700 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 700 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

PMS 700 U is a Pantone PMS color code used as a visual color target in brand standards. In sign, display, and exhibit fabrication, it defines the intended appearance rather than a specific paint formula or finish.
When ordering paint matched to PMS 700 U, the goal is visual alignment with the Pantone reference under real-world conditions. Because substrates, finishes, and lighting affect appearance, fabricators often evaluate the color on the actual material used for the build rather than relying only on a digital preview.
The Safety Data Sheet is not specific to PMS 700 U itself. SDS documents are tied to the paint product type, such as spray paint, epoxy, or urethane, not the Pantone color code.
After selecting the paint format for your PMS 700 U order, you can locate the correct SDS in the SDS library for that product. This ensures the safety and compliance information matches the actual coating you are using.
Pantone PMS colors like PMS 700 U are standardized visual targets, but matching them in paint can be challenging. Differences in substrate, sheen, and lighting can all affect how closely the applied color appears to the Pantone reference.
MyPerfectColor specializes in producing accurate Pantone matches, but minor visual variation is always possible. For critical brand applications, visual acceptance should be based on how PMS 700 U appears on the actual material and under the lighting where it will be used.
Yes. For brand approval workflows, ordering a small sample of PMS 700 U is strongly recommended before committing to a large build. This allows stakeholders to review the color on the real substrate and finish.
Samples should be evaluated under the installed lighting conditions whenever possible. This step helps confirm visual acceptance of PMS 700 U and reduces the risk of rework on signs, displays, or exhibit components.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 700 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 700 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.