Pantone™ PMS 701 U

PMS 701 U is a Pantone Matching System color used as a shared visual target for brand applications. It is not a paint formula or finish specification. Brands use PMS 701 U so designers, fabricators, and printers are all working toward the same color reference when producing displays, signage, prototypes, and marketing environments.

When you order paint matched to PMS 701 U, the goal is visual alignment to the Pantone standard under typical viewing conditions. Because materials, finishes, and lighting can affect perception, PMS colors are best used to create consistent brand experiences rather than exact physical matches across every surface.

A standard PMS 701 U match is appropriate when the Pantone reference itself is the color target. Common uses include brand-facing displays, signage, exhibits, marketing installations, and concept models where visual brand accuracy matters more than matching an existing painted surface.

This approach works well when you are following brand guidelines that specify PMS 701 U and need consistent color reproduction across vendors. It is not intended for touch-up or repair of previously painted items, where substrate, aging, and finish differences would require a custom sample match.

PMS 701 U is commonly used on prototypes and concept models to communicate intended brand color early in the design process. For these workflows, choose a paint format that matches how the prototype will be viewed, such as spray paint for smooth, uniform surfaces or brush-applied options for small components.

Evaluate the color under the lighting where the prototype will be reviewed, since finish and illumination can change how PMS 701 U appears. If the prototype will influence approvals or large-scale production, ordering a sample first can help confirm coverage, hide, and overall visual alignment.

Paint matched to PMS 701 U is made to order. Production lead time depends on the product type you select, such as spray paint or other formats, as well as current production volume.

Because these are custom-matched products, they are not pulled from stock. If your project has a fixed marketing or installation date, plan for production time plus shipping, and consider ordering earlier if samples or approvals are part of your workflow.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 701 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 701 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.