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PMS 1767 U is a Pantone PMS color specified as a visual standard rather than a paint formula, commonly referenced in branding and display contexts. It presents a friendly, lively, warm, noticeable, and contemporary vibe without appearing overly dark or muted.

The color appears mid-light, with an LRV of 54.95. It reads warm within the red-pink hue family and shows moderate to high saturation with clear chroma. A soft pink undertone helps reduce harshness compared to deeper reds.

PMS 1767 U works well on smooth, well-prepared surfaces where even color development is important for brand accuracy. As a moderately saturated color, it may benefit from a light or white primer to support uniform coverage and reduce show-through, especially over darker substrates. Finish and lighting can noticeably affect how warm or vivid the color appears, so evaluating a painted sample in the intended environment can help confirm expectations.

Similar colors:
PMS 1765 U: slightly lighter and softer, with less red intensity.
PMS 177 U: brighter and more saturated, with stronger visual impact.
PMS 1775 U: deeper and more red-forward, with increased visual weight.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 1767 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 1767 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 1767 U color based on Pantone color publications. The PMS 1767 U color shown on this website are computer video simulations of the PANTONE PMS 1767 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 1767 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 1767 U

What durability should I expect from Pantone PMS 1767 U spray paint?

Pantone PMS 1767 U spray paint is produced to visually match the Pantone color standard, not to meet a specific durability rating. Actual durability depends on surface preparation, the paint system selected, whether a compatible clear topcoat is used, and the exposure environment.

For indoor displays, signage, and brand experiences, the spray paint typically performs well when applied to a properly prepared surface. For outdoor or high-contact environments, consider using a more durable paint type or adding a clear coat, and test the full system before committing to production.

How should I prepare a surface before applying Pantone PMS 1767 U paint?

Start by making sure the surface is clean, dry, and free of dust, grease, or release agents. Smooth, non-porous surfaces often benefit from light scuffing to improve adhesion, while porous surfaces should be properly sealed or primed as needed.

Always apply a small test area first to confirm adhesion, coverage, and visual appearance. This is especially important for Pantone PMS 1767 U, since surface texture and base color can influence how the color is perceived.

How is Pantone PMS 1767 U used to support consistent brand experiences?

Pantone PMS 1767 U is a standardized color reference used to communicate an exact visual target across vendors, materials, and production methods. It helps ensure that brand colors appear consistent on displays, signage, prototypes, and marketing environments.

When ordering paint matched to PMS 1767 U, the goal is visual alignment with the Pantone standard, not an exact material or finish match. Reviewing samples under your intended lighting and substrate conditions is recommended for brand-critical applications.

Can I get Pantone PMS 1767 U paint faster if I have a tight deadline?

Expedited production options are typically available at checkout for Pantone PMS 1767 U paint when timing is critical. This shortens production time but does not change the color matching process.

If you have a fixed delivery deadline or a brand launch date, it is best to contact MyPerfectColor before ordering to confirm current lead times and whether expedited production will meet your schedule.

How quickly will I receive my paint matched to Pantone PMS 1767 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 1767 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 1767 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 1767 U?
Many types of paint are available for Pantone PMS 1767 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 1767 U spray paint made of?

To make spray paint matched to Pantone PMS 1767 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 1767 U?
The Pantone PMS 1767 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 1767 U?
The need for primer for Pantone PMS 1767 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 1767 U to a different color from another paint company?

While MyPerfectColor can provide PMS 1767 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.