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Pantone™ PMS 690 U

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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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Color summary PMS 690 U is a Pantone PMS color with a restrained, shadowed character that reads as deep wine or brown-leaning burgundy. The overall impression is subdued and grounded rather than vivid.

Color characteristics The color is very dark with a low light reflectance value of 5.1 and a warm red-based tendency. It shows moderate saturation with a brown-plum undertone that reduces brightness and visual contrast.

Practical application PMS 690 U performs well in brand-facing displays and elements that call for depth without strong visual impact. Careful surface preparation and consistent application can help avoid uneven appearance, particularly when applied over lighter substrates or under strong lighting.

Similar colors:

PMS 689 U: slightly lighter and more open, with less visual depth.
PMS 691 U: darker and cooler, with a more muted maroon character.
PMS 7421 U: warmer and more chromatic, with clearer red expression.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 690 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 690 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 690 U color based on Pantone color publications. The PMS 690 U color shown on this website are computer video simulations of the PANTONE PMS 690 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 690 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 690 U

Can PMS 690 U be reliably converted to another paint brand or color system?

No. PMS 690 U is a Pantone Matching System reference, not a universal paint formula. Most paint brands use their own color libraries, pigments, and binders, so a direct cross reference is rarely exact.

For brand-facing work, PMS 690 U should be treated as the visual target. Any conversion to another brand or system is an approximation and can shift in saturation, brightness, or undertone depending on the material and finish.

How do I choose the right paint type for a PMS 690 U match?

Start with how and where PMS 690 U will be used. Important factors include the substrate, indoor or outdoor exposure, desired sheen, and durability needs.

If you are unsure, contact MyPerfectColor with details about your application and brand requirements. This allows the match to be produced in a paint type that supports the best visual result and coverage for PMS 690 U.

What product formats are available for PMS 690 U paint?

PMS 690 U is available as custom spray paint and other paint formats for branding and display applications. Common options include spray paint, paint pens, and brush-in-cap bottles.

The best format depends on the size of the area, level of detail, and surface being coated. For larger brand elements or displays, spray paint is typically preferred. For small graphics or controlled applications, pens or brush bottles may be more practical.

How quickly will I receive my paint matched to Pantone PMS 690 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 690 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 690 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 690 U?
Many types of paint are available for Pantone PMS 690 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 690 U spray paint made of?

To make spray paint matched to Pantone PMS 690 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 690 U?
The Pantone PMS 690 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 690 U?
The need for primer for Pantone PMS 690 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 690 U to a different color from another paint company?

While MyPerfectColor can provide PMS 690 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.