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PMS 298 U is a Pantone PMS light blue with a fresh, contemporary character used in marketing, branding, and display contexts. It presents an airy, calm visual tone that supports clarity and approachability.

The color appears light to mid-light with an LRV of 39.36 and leans clearly cool in character. It has moderate saturation and a clean undertone that stays balanced rather than strongly tinted.

PMS 298 U works well in brand-facing environments where a lighter blue supports legibility and a calm visual impression. Its lightness means surface preparation and priming can help reduce show-through, and finish choice will influence how crisp or softened the color appears.

Similar colors:
PMS 298 C: slightly cleaner and brighter in appearance, with a more vivid blue impression.
PMS 297 U: lighter and softer, with a more pastel and less saturated look.
PMS 2915 U: deeper and more saturated, with increased blue strength and visual weight.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 298 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 298 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 298 U color based on Pantone color publications. The PMS 298 U color shown on this website are computer video simulations of the PANTONE PMS 298 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 298 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 298 U

What safety and VOC expectations should I have when ordering paint matched to Pantone PMS 298 U?

Pantone PMS 298 U is a color reference, not a paint formula or safety standard. Safety, VOC content, and handling requirements depend on the specific paint product and format you choose, such as spray paint, paint pens, or brush-in-cap bottles.

Before use, review the Safety Data Sheet for the exact product you are ordering and follow all application and ventilation guidance provided by the manufacturer. Do not assume safety or VOC characteristics based solely on the Pantone color name.

When is sampling recommended before committing to a full order of PMS 298 U paint?

Sampling is recommended when PMS 298 U will be used in high-visibility brand applications, large installations, or projects that require formal brand approval. Appearance can change based on lighting, substrate, and finish, even when the Pantone target is correct.

Ordering a sample allows you to evaluate color appearance on the actual material and under real lighting conditions before full production. This helps reduce approval risk and avoids costly rework.

How is Pantone PMS 298 U typically used for signs, displays, or exhibit fabrication?

PMS 298 U is commonly specified as a brand color target for signs, displays, and exhibit components where visual consistency is critical. In these contexts, the Pantone code communicates the intended color across designers, fabricators, and installers.

Because fabricated elements may use different substrates and finishes, sampling on the actual materials is strongly recommended. This confirms that the painted result aligns with brand expectations before final production.

What application approach helps achieve the best finish when applying PMS 298 U matched spray paint?

For PMS 298 U matched spray paint, multiple light coats generally produce a more even and controlled finish than a single heavy coat. Light coats help reduce runs and improve overall uniformity.

Allow appropriate flash time between coats as recommended for the specific product you are using. Avoid rushing the process, as insufficient drying between coats can affect appearance and coverage.

How quickly will I receive my paint matched to Pantone PMS 298 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 298 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 298 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 298 U?
Many types of paint are available for Pantone PMS 298 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 298 U spray paint made of?

To make spray paint matched to Pantone PMS 298 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 298 U?
The Pantone PMS 298 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 298 U?
The need for primer for Pantone PMS 298 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 298 U to a different color from another paint company?

While MyPerfectColor can provide PMS 298 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.