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PMS 297 U is a Pantone PMS color used as a standardized reference for brand and identity color matching. It presents a light, airy blue that feels modern and approachable without appearing overly saturated.

The color appears light with an LRV of 49.9 and reads clearly cool in most lighting. It maintains moderate saturation, avoiding strong intensity, and carries a clean undertone with minimal gray influence.

This color performs well in signage, displays, and branded environments where visual clarity is important. Lighter colors like this can be influenced by substrate contrast and lighting, so proper priming and consistent application help achieve even results.

Similar colors:
PMS 297 C: slightly brighter and cleaner, with more clarity in coated-looking finishes.
PMS 290 U: lighter and more open, with less visual weight.
PMS 298 U: darker and slightly more saturated, with increased blue presence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 297 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 297 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 297 U color based on Pantone color publications. The PMS 297 U color shown on this website are computer video simulations of the PANTONE PMS 297 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 297 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 297 U

What should I expect for coverage and hide when painting PMS 297 U?

PMS 297 U is a light, saturated Pantone color. When matched into paint, colors like this can have lower hide than neutral tones. Expect that additional coats may be needed to achieve a uniform, streak-free appearance, especially over darker substrates or high-contrast surfaces.

For brand-facing work, plan your quantity assuming more than one coat and evaluate coverage on the actual substrate. This helps avoid last-minute color or opacity issues during installation.

How do I order paint matched to PMS 297 U on MyPerfectColor?

Start by confirming that PMS 297 U is the correct Pantone reference for your brand or project. Then choose the paint format that fits your application, such as spray paint or another available format. Select the sheen and quantity based on how the color will be viewed and applied.

Before ordering large quantities, consider whether a sample is needed for approval under your lighting and on your substrate. Ordering correctly upfront reduces the risk of rework or delays.

How does surface texture affect the appearance of PMS 297 U?

Surface texture can noticeably change how PMS 297 U appears. Smooth surfaces reflect light more evenly, making the color look cleaner and more saturated. Textured or porous surfaces create shadows and scatter light, which can make the same color appear darker or less vivid.

For brand consistency, evaluate PMS 297 U on the actual surface finish being used. This is especially important for displays, signage, or fabricated components where texture varies.

Can I get help choosing the right paint type for PMS 297 U?

Yes. If you are unsure which paint type is best for PMS 297 U, contact MyPerfectColor with details about your substrate, environment, application method, and desired finish. This information helps determine a paint option that can accurately represent the Pantone color.

Getting guidance before ordering is recommended for high-visibility brand work or multi-surface projects where appearance and consistency matter.

How quickly will I receive my paint matched to Pantone PMS 297 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 297 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 297 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 297 U?
Many types of paint are available for Pantone PMS 297 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 297 U spray paint made of?

To make spray paint matched to Pantone PMS 297 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 297 U?
The Pantone PMS 297 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 297 U?
The need for primer for Pantone PMS 297 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 297 U to a different color from another paint company?

While MyPerfectColor can provide PMS 297 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.