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PMS 271 U is a Pantone PMS color commonly specified as a brand and identity reference for visual systems. It conveys a calm, airy, restrained, contemporary, and lightly expressive vibe without strong visual weight.

The color reads as light-to-mid in value, with an LRV of 30.41. It leans cool with a violet-blue tendency, shows moderate saturation, and carries a soft lavender undertone that remains visible under neutral lighting.

PMS 271 U works well in brand-facing displays, signage, and prototype elements where a lighter, less forceful violet is appropriate. Lighter colors like this can show contrast from darker substrates, so priming and even application can help achieve consistent appearance.

Finish and lighting can influence how cool or muted the lavender appears, so evaluating a sample in the intended environment is recommended.

Similar colors:
PMS 270 U: lighter and more delicate, with reduced saturation and visual presence.
PMS 272 U: darker and slightly more saturated, with increased violet depth.
PMS 264 U: lighter and cooler, with a cleaner, less lavender-forward appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 271 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 271 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 271 U color based on Pantone color publications. The PMS 271 U color shown on this website are computer video simulations of the PANTONE PMS 271 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 271 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 271 U

How is Pantone PMS 271 U typically used for signs, displays, and exhibit fabrication?

Pantone PMS 271 U is a brand color reference used to communicate a visual color target for fabricated elements such as signs, displays, and exhibits. It tells vendors what color the finished piece should visually match, not how the paint is formulated or applied.

For these applications, ordering a standard Pantone match is appropriate when the goal is brand consistency across components. Because materials and finishes vary, evaluating a physical sample on the actual substrate is often the best way to confirm acceptance before full production.

If I need a very close match to an existing part described as Pantone PMS 271 U, what is the best ordering path?

Pantone PMS 271 U is intended as a brand reference, not as a guarantee of a perfect match to an existing painted part. If you need a very close match to an existing item, the most reliable approach is to send a physical sample or part to be matched directly.

Ordering by Pantone alone is best for brand-facing elements where visual alignment to the Pantone standard is the goal. Matching from a physical part accounts for aging, finish, and substrate effects that a Pantone reference cannot capture.

How do finish and sheen affect the appearance of Pantone PMS 271 U?

Finish and sheen can significantly change how Pantone PMS 271 U is perceived. Glossier finishes tend to appear brighter and more saturated, while matte finishes can make the same color look softer or darker.

When brand accuracy matters, choose the finish early and evaluate a sample in the expected lighting. The Pantone code defines the color target, but finish choice influences how that color is ultimately seen in real-world installations.

How do I order paint matched to Pantone PMS 271 U on MyPerfectColor?

To order Pantone PMS 271 U, select the paint type that fits your application, choose the desired sheen, and specify quantity. The Pantone code serves as the visual reference used to create the color match.

Before ordering large quantities, consider whether a sample is needed to confirm appearance on your substrate and under your lighting. This helps avoid surprises and supports correct purchasing decisions for brand-critical projects.

How quickly will I receive my paint matched to Pantone PMS 271 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 271 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 271 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 271 U?
Many types of paint are available for Pantone PMS 271 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 271 U spray paint made of?

To make spray paint matched to Pantone PMS 271 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 271 U?
The Pantone PMS 271 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 271 U?
The need for primer for Pantone PMS 271 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 271 U to a different color from another paint company?

While MyPerfectColor can provide PMS 271 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.