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PMS 264 U is a Pantone PMS color identified within the Pantone Matching System as a pale violet-lavender hue. It conveys a calm, airy, and contemporary vibe with qualities that read as light, cool, refined, and gently expressive.

The color appears light to mid-light in value, with an LRV of 43.67. It reads as cool and moderately saturated, carrying a subtle lavender undertone with a clean, slightly powdery cast.

PMS 264 U works well in brand environments where a restrained, approachable color is needed without strong visual dominance. Lighter violet tones like this may show surface variation under directional lighting, so smooth preparation and even application help maintain uniformity. Compared with deeper or more saturated purples, it appears more open and less dense, which can influence perceived coverage and may benefit from a light-colored primer.

Similar colors:
PMS 263 U: lighter and more delicate, with reduced chroma and a softer presence.
PMS 265 U: darker and more saturated, with increased visual weight.
PMS 264 C: slightly cleaner and brighter, with a crisper violet appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 264 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 264 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 264 U color based on Pantone color publications. The PMS 264 U color shown on this website are computer video simulations of the PANTONE PMS 264 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 264 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 264 U

What durability should I expect from spray paint matched to Pantone PMS 264 U?

Durability for a Pantone PMS 264 U spray paint match depends on the paint type you select, how the surface is prepared, and the environment where it is used. A standard brand color spray is intended for visual accuracy in displays, signage, and marketing components, not for harsh wear or long term exposure.

For better durability, proper cleaning and light scuffing of the substrate are important, and some projects benefit from a compatible clear coat. If PMS 264 U will be used outdoors or handled frequently, choose a paint type designed for those conditions rather than assuming all sprays perform the same.

Is Pantone PMS 264 U suitable for interior and exterior use?

Pantone PMS 264 U is a color reference, not an interior or exterior rating. Whether it is suitable for interior or exterior use depends entirely on the paint product you order.

For interior brand displays, exhibits, or prototypes, standard spray or liquid paint formats are usually appropriate. For exterior applications, select a paint type formulated for outdoor exposure and verify performance expectations before ordering. The color target remains PMS 264 U, but the chemistry must match the environment.

What VOC and safety considerations apply to Pantone PMS 264 U paint products?

VOC levels and safety requirements are determined by the specific paint product, not by the Pantone PMS 264 U color itself. Different formats and paint types have different handling, ventilation, and protective equipment recommendations.

Always review the Safety Data Sheet for the exact product you are ordering and follow all usage instructions. This is especially important for spray applications, where ventilation and proper personal protection are required.

What should I consider when applying Pantone PMS 264 U to metal or powder-coated surfaces?

When applying a Pantone PMS 264 U match to metal or existing powder-coated parts, surface preparation is critical. Oils, residues, and gloss levels can affect adhesion and the final appearance of the color.

Light scuffing and thorough cleaning are typically needed, and existing coatings can influence how PMS 264 U is perceived once applied. Because finish and substrate affect visual results, testing a sample on the actual surface is strongly recommended before committing to full production.

How quickly will I receive my paint matched to Pantone PMS 264 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 264 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 264 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 264 U?
Many types of paint are available for Pantone PMS 264 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 264 U spray paint made of?

To make spray paint matched to Pantone PMS 264 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 264 U?
The Pantone PMS 264 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 264 U?
The need for primer for Pantone PMS 264 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 264 U to a different color from another paint company?

While MyPerfectColor can provide PMS 264 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.