Looking for color by Hex, RGB, CMYK, or Lab?

Color Image

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

Fast Shipping

70% of Orders Ship within 3 Business Days.

Ready to purchase? Select your options in the 4 steps below.

Step 1: Select Paint Type / Application

Spray, OEM, Bottles and Pens

House and Wall Paint

Epoxy, Urethane, and Colorant Concentrate


PMS 268 U is a Pantone PMS color commonly specified for brand and identity systems where dark purple conveys formality, depth, and restraint. The color presents a subdued, serious presence with a cool-leaning violet character and a dense visual weight that reads confidently in controlled lighting.

The color is very dark, with an LRV of 3.8. It leans cool with a blue-violet bias, shows moderate saturation, and carries a muted violet undertone that can approach near-black in low-light conditions. In higher-sheen finishes, it may appear heavier and flatter than in matte or satin applications.

PMS 268 U works well in brand environments where low reflectance and visual gravity are desired, such as display elements, signage backgrounds, or architectural accents. Careful surface preparation and consistent application help avoid uneven appearance, especially under directional lighting, and it reads more formal and restrained than lighter purple options.

Similar colors:
Pantone 268 C: slightly cleaner and more defined, with a crisper violet appearance.
Pantone 269 U: darker and more subdued, with reduced violet clarity.
Pantone 267 U: lighter and more open, with increased purple visibility.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 268 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 268 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 268 U color based on Pantone color publications. The PMS 268 U color shown on this website are computer video simulations of the PANTONE PMS 268 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 268 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 268 U

What should I expect for batch to batch consistency when reordering PMS 268 U paint?

PMS 268 U is a Pantone reference standard, not a fixed paint formula. Each order is matched to the Pantone target, so small visual variation can occur between production runs.

To keep results consistent, reorder the same product type and sheen each time, and approve color the same way for every project. Using the same lighting conditions and reference target during approval helps reduce perceived differences on future runs.

How should PMS 268 U spray paint be applied for the most even finish?

PMS 268 U is a saturated Pantone color, so multiple light coats typically produce more uniform coverage than one heavy coat.

Allow each coat to flash off before applying the next. This helps reduce streaking, mottling, and solvent trapping, and supports more consistent color development across the surface.

Can PMS 268 U be reliably converted to another paint brand color?

PMS 268 U does not have an exact equivalent in most other paint brand color systems. Pantone PMS colors are independent standards, and other manufacturers use their own proprietary palettes.

Visual cross references are often approximate, especially for vivid hues like PMS 268 U. If brand accuracy matters, ordering a direct Pantone match is the most reliable approach.

When is sampling recommended before ordering PMS 268 U in full quantity?

Sampling PMS 268 U is recommended for high visibility brand projects, large installations, or any application requiring formal brand approval.

Sampling is also advised when the paint will be applied to unfamiliar substrates or viewed under specific lighting, since both can affect how this Pantone color is perceived once installed.

How quickly will I receive my paint matched to Pantone PMS 268 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 268 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 268 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 268 U?
Many types of paint are available for Pantone PMS 268 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 268 U spray paint made of?

To make spray paint matched to Pantone PMS 268 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 268 U?
The Pantone PMS 268 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 268 U?
The need for primer for Pantone PMS 268 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 268 U to a different color from another paint company?

While MyPerfectColor can provide PMS 268 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.