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PMS 2617 U is a Pantone PMS color recognized for its deep purple appearance within brand and marketing systems. It conveys a dark, bold, intense, dramatic, and high-impact visual vibe suited to controlled brand environments.

The color appears very dark, with a low Light Reflectance Value of 2.75. It reads as cool-leaning overall, with high saturation and strong chroma that create a dense visual presence. A subtle blue-magenta undertone can become more noticeable under brighter lighting.

PMS 2617 U works well in controlled lighting environments where its depth and saturation can be clearly perceived. Due to its very dark and saturated nature, it may benefit from a well-prepared, uniform substrate and may require additional coats for even coverage. Higher-sheen finishes can intensify its depth while making surface preparation more critical.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. This color family is widely cited in branding literature for luxury, beauty, and fashion brands using deep purple palettes. It is also commonly referenced in entertainment and media branding that favors dramatic, moody visual identities.

Similar colors:
PMS 2613 U: slightly lighter and less visually dense, with reduced depth.
PMS 2627 U: darker and cooler, with a more subdued purple character.
PMS 2597 U: brighter and more vivid, with higher apparent saturation.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2617 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2617 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2617 U color based on Pantone color publications. The PMS 2617 U color shown on this website are computer video simulations of the PANTONE PMS 2617 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2617 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2617 U

Why can PMS 2617 U look different under various lighting and viewing conditions?

PMS 2617 U is a Pantone reference color, and its appearance can shift based on the light source and how it is viewed. Different lighting types can emphasize or reduce certain undertones, and viewing angle and distance also matter. To reduce surprises, evaluate a sample of PMS 2617 U under the same lighting where it will be used and from the typical viewing distance.

Because metamerism can occur, two samples that match under one light may not match under another. This is normal behavior for saturated Pantone colors and is best managed through real-world evaluation.

How should I use sampling of PMS 2617 U in a brand approval or signoff workflow?

For projects that require brand approval, order a small sample of PMS 2617 U before committing to a full run. Apply the sample to the actual substrate and review it under the installed lighting conditions.

This allows stakeholders to confirm appearance, coverage, and overall visual alignment early. Sampling is especially important for saturated Pantone colors like PMS 2617 U, where perception can change with material and environment.

How closely should PMS 2617 U paint match the Pantone color book?

Pantone color books are reference standards printed with specific inks on paper. When PMS 2617 U is produced as paint, differences in substrate and sheen can cause it to look different from the book chip.

The Pantone book should be treated as the color target, not a guarantee of identical appearance in paint. Always compare a painted sample to the book under controlled lighting and make acceptance decisions based on the real material, not the printed reference alone.

How does sheen choice affect the appearance of PMS 2617 U?

Sheen has a direct impact on how PMS 2617 U is perceived. Higher sheens reflect more light, which can make the color appear brighter and more saturated, while lower sheens can soften the appearance.

Choose sheen based on the substrate, viewing distance, and how the color will be evaluated in use. Because sheen changes perception, confirm the final look of PMS 2617 U with a sample in the exact sheen required before placing a full order.

How quickly will I receive my paint matched to Pantone PMS 2617 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2617 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2617 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2617 U?
Many types of paint are available for Pantone PMS 2617 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2617 U spray paint made of?

To make spray paint matched to Pantone PMS 2617 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2617 U?
The Pantone PMS 2617 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2617 U?
The need for primer for Pantone PMS 2617 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2617 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2617 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.