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PMS 2613 U is a Pantone PMS color defined within the Pantone Matching System and commonly specified for brand-driven applications where a dark, expressive purple is required. It conveys a bold, dramatic, and contemporary vibe with a rich, immersive character that reads as confident and intentional.

The color appears very dark, with an LRV of 4.42. It leans cool overall with a pronounced purple-magenta tendency, and its high saturation produces strong color intensity and depth. A subtle reddish undertone adds warmth within its cool purple base.

PMS 2613 U works well when a deep brand color is needed to anchor a composition or create contrast against lighter elements. Its high saturation and low lightness mean it may require additional coats for uniform coverage, especially over light or uneven substrates, and careful surface preparation can help avoid patchiness. Lighting and finish selection can significantly influence perceived depth, with higher sheens emphasizing saturation and matte finishes softening surface irregularities.

Similar colors:
PMS 2612 U: slightly lighter and less saturated, with a softer purple appearance.
PMS 2623 U: darker and cooler, with increased visual weight and reduced red influence.
PMS 2607 U: deeper and more blue-leaning, with a more subdued, formal tone.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2613 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2613 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2613 U color based on Pantone color publications. The PMS 2613 U color shown on this website are computer video simulations of the PANTONE PMS 2613 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2613 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2613 U

When is a Pantone match like PMS 2613 U appropriate for signs, displays, or exhibits?

PMS 2613 U is a Pantone PMS color used as a visual reference standard for brand consistency. It is appropriate when your project specifies a Pantone color for signage, display elements, or exhibit components and visual alignment to the brand standard is the goal.

Because Pantone is a color target and not a paint formula, appearance can vary by substrate, finish, and lighting. For high visibility or client approved work, it is best to review a sample of PMS 2613 U applied to the actual material before committing to full production.

Does PMS 2613 U require special planning for coverage or undercoats?

PMS 2613 U is a saturated Pantone color, and colors in this range often have lower hide. This means you may need additional coats to achieve uniform coverage, especially on lighter or contrasting substrates.

Using an appropriate undercoat can improve consistency and reduce the total number of color coats required. Planning for coverage up front helps avoid uneven appearance when PMS 2613 U is used on display or exhibit surfaces.

What durability should I expect from a spray paint matched to PMS 2613 U?

A spray paint matched to PMS 2613 U is intended for visual brand accuracy rather than permanent durability by default. Actual performance depends on surface preparation, the paint type selected, and whether a protective topcoat is used.

For installations exposed to handling or environmental stress, choose a paint system appropriate for those conditions and confirm appearance with a sample. Pantone matched spray paint should be evaluated as part of a complete system, not as a standalone durability solution.

How do I choose the right paint type for using PMS 2613 U indoors versus outdoors?

When ordering PMS 2613 U, the Pantone code defines the color target, but the paint type determines where and how it can be used. For interior applications, select a paint type suited to controlled environments and the intended substrate.

For exterior or mixed exposure projects, choose a paint system designed for outdoor conditions and confirm that PMS 2613 U meets your visual expectations in that formulation. Reviewing samples under expected lighting and exposure conditions is recommended before final ordering.

How quickly will I receive my paint matched to Pantone PMS 2613 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2613 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2613 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2613 U?
Many types of paint are available for Pantone PMS 2613 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2613 U spray paint made of?

To make spray paint matched to Pantone PMS 2613 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2613 U?
The Pantone PMS 2613 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2613 U?
The need for primer for Pantone PMS 2613 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2613 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2613 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.