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Pantone™ PMS 2587 U

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Color summary

PMS 2587 U is a Pantone PMS color used as a standardized reference for brand and marketing applications. It presents a rich violet-magenta appearance that feels expressive, modern, and visually assertive.

Color characteristics

The color reads dark overall, with an LRV of 12.51, contributing to its strong visual weight. It leans cool while retaining a subtle magenta undertone that adds warmth within its violet base.

PMS 2587 U is highly saturated, with pronounced chroma that creates vivid color intensity. This saturation makes the color stand out clearly in brand-focused environments.

Common uses

PMS 2587 U is often specified for brand-facing displays, signage elements, and exhibit components where high visibility is required. It is also used in marketing installations and retail activations to maintain consistency with established brand palettes.

Practical application

This color works best in controlled applications where accurate brand color reproduction is the primary goal. Because of its depth and saturation, coverage may benefit from additional coats, and both finish choice and lighting conditions can significantly affect how the color is perceived.

Similar colors:
PMS 2592 U: slightly lighter and more open, with reduced visual depth.
PMS 2593 U: darker and cooler, with increased blue influence.
PMS 2583 U: more muted and less saturated, with a softer violet appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2587 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2587 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2587 U color based on Pantone color publications. The PMS 2587 U color shown on this website are computer video simulations of the PANTONE PMS 2587 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2587 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2587 U

What does using Pantone PMS 2587 U mean for brand and marketing applications?

Pantone PMS 2587 U is a standardized Pantone Matching System reference used to communicate a specific color target. When a brand standard calls for PMS 2587 U, the goal is visual consistency across displays, signage, prototypes, and marketing environments. The Pantone code defines the color appearance, not a specific paint formula, so the paint is mixed to visually match the Pantone reference rather than to replicate a material-specific coating.

Is paint matched to Pantone PMS 2587 U returnable if it does not meet expectations?

Paint matched to Pantone PMS 2587 U is custom made to order. Because it is mixed specifically for your order, it should be selected carefully. Returns or exchanges are limited once production begins. If the project is high visibility or requires formal brand approval, ordering a sample first can help confirm color appearance, sheen, and coverage before committing to a full order.

Does Pantone PMS 2587 U require special consideration for coverage and hide?

Pantone PMS 2587 U is a vivid, saturated purple, and colors in this range often have lower hide than neutral tones. Depending on the substrate and primer color, additional coats may be needed to achieve uniform coverage and consistent appearance. Testing on the actual material is recommended, especially for large brand-facing surfaces.

What is the typical production lead time for Pantone PMS 2587 U paint?

Paint matched to Pantone PMS 2587 U is produced to order. Lead time depends on the selected product format, quantity, and current production volume. Because it is not a stocked item, planning ahead is important for marketing schedules, exhibits, or installation deadlines.

How quickly will I receive my paint matched to Pantone PMS 2587 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2587 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2587 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2587 U?
Many types of paint are available for Pantone PMS 2587 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2587 U spray paint made of?

To make spray paint matched to Pantone PMS 2587 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2587 U?
The Pantone PMS 2587 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2587 U?
The need for primer for Pantone PMS 2587 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2587 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2587 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.