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PMS 245 U is a Pantone PMS color identifier used as a visual target for brand and marketing environments, conveying a bold, energetic, expressive, high-contrast, attention-forward vibe. Its appearance reads as a saturated magenta with a noticeable pink-purple character that stands out strongly against neutral surroundings.

The color has a mid-range lightness with an LRV of 36.65. It shows a cool-leaning magenta tendency, is highly saturated, and carries a pink-to-purple undertone that can shift with lighting conditions.

PMS 245 U works well in brand-facing displays, signage, and exhibit elements where high visibility and color impact are required. Its saturation can make surface preparation and even application important, and testing under installed lighting can help confirm the intended appearance.

Similar colors:
PMS 246 U: slightly darker and cooler, with increased purple influence.
PMS 244 U: lighter and softer, with reduced saturation and visual punch.
PMS 2415 U: more red-forward and warmer, with less purple undertone.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 245 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 245 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 245 U color based on Pantone color publications. The PMS 245 U color shown on this website are computer video simulations of the PANTONE PMS 245 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 245 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 245 U

What is the best way to compare a PMS 245 U paint sample to a Pantone reference during approval?

When approving PMS 245 U, compare the paint sample to the Pantone reference under consistent lighting and on the same type of substrate. Differences in lighting temperature, gloss level, or material can change how the color appears. Allow the paint to fully dry and cure before making a final judgment, since saturated Pantone colors like PMS 245 U can shift slightly as they dry. View samples at the same angle and distance that the finished application will be seen.

Should I choose a matte or gloss finish for PMS 245 U in a brand application?

The choice between matte and gloss for PMS 245 U affects how strong and vivid the color appears. Gloss finishes typically increase perceived saturation and visual punch, which can help the color stand out under bright lighting. Matte finishes reduce glare and reflections, which can be useful in environments with controlled lighting or close viewing distances. Consider the installed lighting and how far viewers will be from the surface when selecting the finish.

How is PMS 245 U used to create a consistent brand experience?

PMS 245 U is a Pantone PMS color used as a visual standard for brand communication. It allows designers, fabricators, and vendors to target the same color appearance across signage, displays, prototypes, and marketing environments. The Pantone code defines the intended color, but the final appearance can vary by material, finish, and lighting, which is why confirming samples in real conditions is important for brand consistency.

How do I order paint matched to PMS 245 U on MyPerfectColor?

To order PMS 245 U, start by selecting the paint type that fits your application, such as spray paint or another available format for branding and display use. Next, choose the sheen or finish, since this affects the visual impact of the color. Then select the quantity needed for coverage, keeping in mind that saturated Pantone colors may require additional coats. Review your selections carefully before checkout to ensure the product matches your project requirements.

How quickly will I receive my paint matched to Pantone PMS 245 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 245 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 245 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 245 U?
Many types of paint are available for Pantone PMS 245 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 245 U spray paint made of?

To make spray paint matched to Pantone PMS 245 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 245 U?
The Pantone PMS 245 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 245 U?
The need for primer for Pantone PMS 245 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 245 U to a different color from another paint company?

While MyPerfectColor can provide PMS 245 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.