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PMS 246 U is a Pantone PMS color defined as a saturated magenta within the Pantone Matching System. It conveys a vibrant, energetic, expressive vibe with a distinctly modern and attention-forward character.

The color appears dark to mid-depth with an LRV of 15.28, reads warm with a clear red-pink bias, and shows very high saturation and chroma. Its undertone remains clean and vivid, without noticeable muting.

PMS 246 U works well in brand-facing environments where strong color recognition and contrast are required, such as signage, displays, and experiential elements. Because of its saturation and depth, it may require additional coats for uniform coverage, and finish selection can noticeably affect perceived brightness.

Similar colors:
PMS 245 C: slightly lighter and less intense, with a more open pink appearance.
PMS 247 C: deeper and darker, with increased visual weight and richness.
PMS 2405 C: slightly cooler and more purple-leaning, with a less red-forward magenta tone.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 246 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 246 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 246 U color based on Pantone color publications. The PMS 246 U color shown on this website are computer video simulations of the PANTONE PMS 246 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 246 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 246 U

Why does PMS 246 U look different under various lighting conditions?

PMS 246 U is a Pantone PMS reference, which means it defines a color target, not how that color will appear in every environment. Lighting type and intensity can change how the color is perceived. Daylight, LED, fluorescent, and warm indoor lighting can each shift how saturated or dark PMS 246 U appears.

For brand-facing applications, evaluate PMS 246 U under the same lighting where it will be used. Viewing angle, surrounding colors, and surface finish can also influence appearance. If approval is critical, testing a physical sample in the installed environment helps reduce surprises.

Do I need a primer before applying a PMS 246 U Pantone match?

Whether you need a primer for PMS 246 U depends on the substrate, paint type, and exposure conditions. Smooth, sealed surfaces may not require primer, while raw, porous, or previously coated surfaces often benefit from one.

PMS 246 U is a vivid, saturated color, which can have lower hide than neutral tones. A primer can help improve uniformity, reduce the number of coats, and support more consistent color appearance across different materials.

When is ordering a standard PMS 246 U match the right choice?

A standard PMS 246 U match is appropriate when the Pantone PMS reference is the intended color target. This is common for marketing displays, signage, exhibits, prototypes, and brand experiences where visual alignment to Pantone is the primary goal.

This approach works best when you are not trying to match an existing painted surface. For large or high-visibility installations, especially under fixed lighting, reviewing a physical sample before full production can help confirm acceptance.

How quickly will I receive my paint matched to Pantone PMS 246 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 246 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 246 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 246 U?
Many types of paint are available for Pantone PMS 246 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 246 U spray paint made of?

To make spray paint matched to Pantone PMS 246 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 246 U?
The Pantone PMS 246 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 246 U?
The need for primer for Pantone PMS 246 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 246 U to a different color from another paint company?

While MyPerfectColor can provide PMS 246 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.