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Pantone™ PMS 240 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 240 U is a Pantone PMS color widely specified for brand-driven environments where a bold, expressive pink-magenta tone is needed. It conveys energy, intensity, and modernity, with a highly saturated appearance that reads confident and attention-directing rather than soft or pastel.
The color presents as dark in value, with an LRV of 15.28. It shows a warm-to-neutral pink-magenta tendency and exhibits very high saturation, giving it strong visual presence. A magenta undertone remains prominent across different lighting conditions.
PMS 240 U works well in controlled brand environments where color consistency and visual impact are the primary goals. Because of its high saturation and lower lightness, it may benefit from additional coats or a light-colored primer to support even coverage. Finish selection and lighting can significantly influence perceived depth and brightness, so sample testing is recommended.
Similar colors: PMS 239 U: slightly lighter and more open, with marginally less magenta intensity.PMS 241 U: deeper and darker, with increased visual weight and richness.
PMS 247 U: cooler and more violet-leaning, with reduced pink warmth.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 240 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 240 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 240 U color based on Pantone color publications. The PMS 240 U color shown on this website are computer video simulations of the PANTONE PMS 240 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 240 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 240 U
What durability should I expect from PMS 240 U Pantone matched spray paint?
PMS 240 U is a Pantone color reference, not a durability rating. When ordered as a Pantone matched spray paint, durability depends on the paint type selected, surface preparation, and the environment where it will be used.
For display, signage, and marketing components, the match is intended for visual brand accuracy. If the surface will be handled frequently or exposed to abrasion, a clear topcoat or a more durable paint system may be appropriate. Always choose the paint type based on how and where the coated part will be used, not just the color name.
Can PMS 240 U be applied to metal or over an existing powder-coated surface?
Yes, PMS 240 U can be matched for application on metal parts, but preparation is critical. Bare metal typically requires proper cleaning and priming, while existing powder-coated surfaces usually need to be cleaned and lightly scuffed to promote adhesion.
Be aware that the underlying coating color and gloss level can influence the final appearance of PMS 240 U. Because Pantone colors are visual targets, it is recommended to test a sample on the actual substrate before committing to a full production run.
Why does PMS 240 U look different under various lighting conditions?
PMS 240 U, like many saturated Pantone colors, can appear to shift depending on the light source and viewing environment. Daylight, LED, fluorescent, and warm interior lighting can each change how the color is perceived.
This is a normal effect related to lighting and material interaction, sometimes called metamerism. For brand-critical applications, evaluate the painted sample under the same lighting conditions where it will be displayed to confirm acceptance.
What application approach works best for PMS 240 U Pantone matched spray paint?
For PMS 240 U, applying multiple light coats rather than one heavy coat helps achieve more even color and surface quality. Thin coats allow the color to build gradually and reduce the risk of runs or uneven texture.
Allow adequate flash time between coats as recommended for the selected paint system. Because vivid Pantone colors can require additional passes for uniform coverage, testing on a sample piece is the best way to confirm the final appearance before production.
How quickly will I receive my paint matched to Pantone PMS 240 U?
Can I use the Pantone PMS 240 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 240 U?
How much area will one spray can cover? And what is Pantone PMS 240 U spray paint made of?
To make spray paint matched to Pantone PMS 240 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 240 U?
Do I need a primer for Pantone PMS 240 U?
How do I convert PMS 240 U to a different color from another paint company?
While MyPerfectColor can provide PMS 240 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.