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PMS 241 U is a Pantone PMS color used as a precise brand reference across marketing, display fabrication, and design applications. It conveys a vivid, intense, and expressive magenta character with a distinctly cool, red‑violet energy.

The color presents as dark overall, with a low LRV of 10.66. It reads as cool-leaning with a pronounced red-violet bias, shows high saturation, and carries a subtle bluish-magenta undertone.

PMS 241 U performs well in brand-forward environments where depth and saturation are desired, especially under controlled lighting. Due to its darkness and high chroma, it may require additional coats for even coverage, and surface preparation can significantly affect uniformity and perceived richness.

Similar colors:
PMS 241 C: slightly darker and cleaner in appearance, with a crisper magenta edge.
PMS 242 U: deeper and more blue-shifted, with increased visual density.
PMS 240 U: lighter and more open, with reduced saturation and visual weight.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 241 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 241 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 241 U color based on Pantone color publications. The PMS 241 U color shown on this website are computer video simulations of the PANTONE PMS 241 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 241 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 241 U

What should I expect for coverage and hide when painting PMS 241 U?

PMS 241 U is a bright, highly saturated Pantone color. Colors in this range often have lower natural hide, which means the substrate can influence the final appearance if coverage is not built up evenly.

Plan for additional coats compared to neutral or muted colors, and evaluate coverage on the actual material you are painting. Using a test panel helps confirm that PMS 241 U reaches a uniform, solid appearance before full production.

Is paint matched to PMS 241 U returnable if it does not meet my expectations?

Paint matched to PMS 241 U is custom made to order based on the selected product type and sheen. Because it is produced specifically for your order, it typically cannot be returned or revised after production.

Before ordering larger quantities, confirm the correct format, sheen, and application method. Sampling on your actual substrate is recommended, especially for bright Pantone colors like PMS 241 U.

Why is PMS 241 U commonly specified for signs, displays, and exhibits?

PMS 241 U is a Pantone PMS color, which means it serves as a brand color reference rather than a material-specific formula. In sign, display, and exhibit fabrication, this allows multiple vendors and materials to target the same visual color standard.

Because different substrates and finishes can affect how PMS 241 U appears, reviewing a physical sample on the final material is the best way to confirm acceptance before fabrication.

Where can I find the SDS for paint made in PMS 241 U?

The SDS is not specific to PMS 241 U as a color. It is tied to the paint or coating product type that is matched to the Pantone color.

After selecting the product format for PMS 241 U, the corresponding SDS can be found in the SDS library for that product. Always reference the SDS for the exact product you are ordering.

How quickly will I receive my paint matched to Pantone PMS 241 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 241 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 241 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 241 U?
Many types of paint are available for Pantone PMS 241 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 241 U spray paint made of?

To make spray paint matched to Pantone PMS 241 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 241 U?
The Pantone PMS 241 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 241 U?
The need for primer for Pantone PMS 241 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 241 U to a different color from another paint company?

While MyPerfectColor can provide PMS 241 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.