Pantone™ PMS 247 U

PMS 247 U is a Pantone PMS color, which is a licensed color communication standard rather than a paint formula. Licensed reproduction means the color is produced to match the official Pantone reference under controlled processes. This matters because unlicensed or generic matches can drift in hue or saturation, increasing brand risk. Ordering a licensed match helps ensure PMS 247 U is reproduced as a reliable visual target for branding, displays, and marketing applications.

Sampling is recommended for PMS 247 U when the project is high visibility, requires formal brand approval, or will be viewed under specific lighting. Bright and saturated Pantone colors can look different depending on substrate, lighting, and finish. A sample allows you to confirm appearance and acceptance before committing to full production, reducing the risk of rework or delays.

PMS 247 U is a vivid, saturated Pantone color, which can be more challenging to match than muted tones. While Pantone is the visual reference, differences in paint chemistry, finish, and application method mean exact equivalence across all materials is not possible. The goal is a close visual match to the Pantone standard. For critical brand uses, review a sample under the actual lighting and on the intended substrate to set final expectations.

Finish choice affects how PMS 247 U is perceived. Gloss finishes tend to increase apparent saturation and visual punch but can introduce glare under strong lighting. Matte finishes reduce reflections and glare but may make the color appear slightly less vibrant. Consider viewing distance, lighting conditions, and brand intent when choosing the finish, and evaluate a sample if appearance is critical.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 247 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 247 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.