Looking for color by Hex, RGB, CMYK, or Lab?

Color Image

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

Fast Shipping

70% of Orders Ship within 3 Business Days.

Ready to purchase? Select your options in the 4 steps below.

Step 1: Select Paint Type / Application

Spray, OEM, Bottles and Pens

House and Wall Paint

Epoxy, Urethane, and Colorant Concentrate


PMS 237 U is a Pantone PMS color used in brand and marketing contexts that call for a vivid, expressive magenta-pink. It conveys an energetic, modern, and assertive visual tone with strong chromatic impact.

The color has a medium-light appearance with an LRV of 39.36 and reads as warm-leaning due to its red-forward magenta hue. It is highly saturated, with a subtle bluish-magenta undertone that prevents it from appearing purely red.

PMS 237 U is best suited for applications where high visual impact is intentional, such as brand displays or experiential installations. Because of its saturation, careful surface preparation and, in some cases, additional coats can help achieve even coverage, and finish and lighting choices will noticeably affect how intense the color appears.

Similar colors:
PMS 238 U: more intense and brighter, with increased visual punch.
PMS 236 U: lighter and slightly softer, with less saturation.
PMS 240 U: lighter and cooler, shifting toward a pink-lavender appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 237 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 237 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 237 U color based on Pantone color publications. The PMS 237 U color shown on this website are computer video simulations of the PANTONE PMS 237 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 237 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 237 U

What does ordering a Pantone PMS 237 U paint match actually mean?

Ordering a Pantone PMS 237 U paint match means you are purchasing paint mixed to visually match the Pantone PMS 237 U color standard. Pantone PMS is a standardized visual reference used to communicate color consistently across vendors and materials.

It is not a paint formula, coating system, or finish specification. The match targets how PMS 237 U looks under standard viewing conditions, not how it was printed, manufactured, or applied in another product. Finish, sheen, substrate, and lighting can all change how the color appears once applied.

Can Pantone PMS 237 U matched paint be used on plastics or low-surface-energy materials?

Plastics and other low-surface-energy materials vary widely, and a Pantone PMS 237 U color match does not guarantee adhesion by itself. Many plastics require specific surface preparation or a compatible primer to achieve proper bonding.

Before production, test the PMS 237 U matched paint on the exact plastic you plan to use. This helps confirm adhesion, appearance, and durability. Skipping this step can lead to peeling, poor coverage, or unexpected color appearance.

Why does licensed reproduction matter for Pantone PMS 237 U?

Pantone PMS colors like PMS 237 U are licensed color standards. Licensed reproduction means the color is matched using authorized Pantone reference data rather than an estimated or unofficial source.

This matters when brand accuracy is important. Using licensed Pantone reproduction reduces the risk of visible color deviation when PMS 237 U is reviewed against official Pantone standards in approvals, brand audits, or side-by-side comparisons.

What product formats are available for a Pantone PMS 237 U paint match, and how do I choose?

Pantone PMS 237 U can be ordered in formats such as custom spray paint, paint pens, and brush-in-cap bottles, depending on your application needs. Spray paint is typically chosen for larger surfaces and uniform coverage, while pens or brush bottles are useful for controlled application on smaller components.

Choose the format based on surface size, application method, and required coverage. For saturated colors like PMS 237 U, plan for test applications to confirm hide, number of coats, and appearance under your actual lighting conditions.

How quickly will I receive my paint matched to Pantone PMS 237 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 237 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 237 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 237 U?
Many types of paint are available for Pantone PMS 237 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 237 U spray paint made of?

To make spray paint matched to Pantone PMS 237 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 237 U?
The Pantone PMS 237 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 237 U?
The need for primer for Pantone PMS 237 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 237 U to a different color from another paint company?

While MyPerfectColor can provide PMS 237 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.