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PMS 238 U is a Pantone PMS color used when strong visual impact and brand recognition are required. It conveys an energetic, youthful, and assertive presence that is well suited to marketing and display-driven environments.

The color reads as a deep magenta-pink with a warm tendency and extremely high saturation. Its subtle bluish-magenta undertone maintains clarity while the LRV of 27.04 gives it noticeable depth and visual weight.

PMS 238 U performs best in applications where color accuracy and visibility are prioritized over concealment. Light or tinted primers and multiple thin coats can help manage coverage expectations, and finish and lighting should be evaluated early since they strongly influence perceived brightness.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 238 U is widely cited as part of T-Mobile’s brand color system in marketing and retail environments, and it is commonly referenced in branding literature for youth-oriented and technology-driven brands.

Similar colors:
Pantone 239 U: slightly lighter and brighter, with a more open pink appearance.
Pantone 240 U: darker and more purple-leaning, with increased depth.
Pantone 226 U: more red-forward and warmer, with less bluish influence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 238 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 238 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 238 U color based on Pantone color publications. The PMS 238 U color shown on this website are computer video simulations of the PANTONE PMS 238 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 238 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 238 U

What safety and VOC expectations should I have when ordering paint matched to Pantone PMS 238 U?

Paints matched to Pantone PMS 238 U are produced in different product types, and safety characteristics depend on the specific paint you select, not the Pantone color itself.

VOC content, ventilation needs, personal protective equipment, and handling requirements vary by product format and chemistry. Before use, always review the Safety Data Sheet for the exact product you order and follow the manufacturer guidelines for application, curing, and cleanup.

If you have project-specific safety requirements, confirm them at the product level rather than assuming any standard based on the Pantone reference.

How do I order paint matched to Pantone PMS 238 U on MyPerfectColor?

To order Pantone PMS 238 U, start by selecting the paint type that fits your application, such as spray paint or another available format used for branding and display work.

Next, choose your sheen, quantity, and any available options. These selections matter because finish and product type can affect how the color appears once applied.

Review your choices carefully before checkout to make sure the product format and amount match your project needs, since the Pantone code defines the color target but not the paint system.

How accurate can a paint match to Pantone PMS 238 U be, and what challenges should I expect?

Pantone PMS 238 U is a vivid, saturated color, and colors in this range can be more challenging to reproduce across different paint systems and substrates.

MyPerfectColor specializes in visually matching Pantone standards, but factors such as sheen, lighting, substrate, and viewing distance can influence how closely the painted result aligns with the Pantone reference.

For large or high-visibility projects, ordering a sample and reviewing it under your actual lighting conditions is the best way to confirm acceptance before committing to full production.

Should I choose matte or gloss paint for a Pantone PMS 238 U brand application?

The choice between matte and gloss for Pantone PMS 238 U affects how the color is perceived in real-world conditions.

Gloss finishes tend to increase visual punch and saturation but can introduce glare under strong lighting. Matte finishes reduce reflections and glare but may appear slightly less vivid.

Consider where and how the painted surface will be viewed, including lighting and distance, and test a sample if brand approval or visual precision is critical.

How quickly will I receive my paint matched to Pantone PMS 238 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 238 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 238 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 238 U?
Many types of paint are available for Pantone PMS 238 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 238 U spray paint made of?

To make spray paint matched to Pantone PMS 238 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 238 U?
The Pantone PMS 238 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 238 U?
The need for primer for Pantone PMS 238 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 238 U to a different color from another paint company?

While MyPerfectColor can provide PMS 238 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.