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Pantone™ PMS 1895 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 1895 U is a Pantone PMS color specified as a visual standard rather than a paint formula. It appears as a light pink with a subtle red influence, creating a calm and approachable impression that remains clearly identifiable in brand contexts.
The color reads light, with an LRV of 60.32, and carries a slightly cool tendency due to its red-leaning hue. It maintains moderate saturation for clarity while avoiding an overly bright or fluorescent appearance, and its soft red undertone keeps it from shifting toward peach or lavender.
PMS 1895 U is commonly specified for brand-facing displays, signage, and campaign elements where a recognizable light pink is required. It is often used in temporary installations and exhibit components that balance visual softness with consistent brand recognition.
This color performs best on well-prepared, light-colored substrates that support even coverage and color clarity. Lighter Pantone colors like PMS 1895 U may benefit from a white or light primer and multiple coats to achieve uniform appearance, and finish and lighting conditions can noticeably influence how the color is perceived.
The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 1895 U is widely cited in branding literature as a reference pink for breast cancer awareness campaigns and is commonly referenced in marketing and fundraising materials associated with health advocacy programs.
Similar colors: PMS 189 C: slightly deeper and more saturated, with stronger red presence.PMS 190 U: darker and warmer, with increased visual weight.
PMS 1767 U: lighter and softer, with a more neutral pink appearance.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 1895 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 1895 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 1895 U color based on Pantone color publications. The PMS 1895 U color shown on this website are computer video simulations of the PANTONE PMS 1895 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 1895 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 1895 U
What durability should I expect from a Pantone PMS 1895 U spray paint match?
A Pantone PMS 1895 U spray paint match is intended for visual brand accuracy, not as a guarantee of durability by itself. Actual durability depends on surface preparation, the specific paint chemistry you choose, and the environment where it will be used.
For displays, signage, and marketing installations, proper cleaning and priming are critical. If the piece will be handled frequently or exposed to abrasion, adding a compatible clear coat can improve resistance. For outdoor or high exposure uses, select a paint type designed for those conditions rather than assuming all spray paints perform the same.
When is a standard Pantone PMS 1895 U match the right choice to order?
Ordering a standard Pantone PMS 1895 U match is appropriate when the Pantone reference itself is the color target. This is common for brand-facing applications like signage, exhibits, displays, prototypes, and marketing installations.
If your goal is visual alignment with Pantone brand standards rather than matching an existing painted surface, a standard match is usually the correct option. For large or high visibility projects with formal brand approval, it can still be wise to review a physical sample under the actual lighting conditions before full production.
What safety and VOC considerations apply to Pantone PMS 1895 U paint products?
Safety and VOC characteristics for Pantone PMS 1895 U depend on the specific paint product and format you select, not on the Pantone color itself. Different spray paints and coatings use different carriers and solvents.
Always review the Safety Data Sheet for the exact product you are ordering and follow recommended handling, ventilation, and personal protection guidelines. Use paint products only in appropriate environments and according to the manufacturer instructions.
How do I choose between interior and exterior paint options for Pantone PMS 1895 U?
The Pantone PMS 1895 U color reference stays the same, but the correct paint type depends on where the finished piece will live. For indoor displays, exhibits, and brand environments, interior or display oriented paint systems are typically sufficient.
If the project will be used outdoors or exposed to sunlight, moisture, or temperature swings, choose an exterior rated paint or coating designed for those conditions. Selecting the right paint type helps preserve appearance and reduces the risk of premature fading or wear.
How quickly will I receive my paint matched to Pantone PMS 1895 U?
Can I use the Pantone PMS 1895 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 1895 U?
How much area will one spray can cover? And what is Pantone PMS 1895 U spray paint made of?
To make spray paint matched to Pantone PMS 1895 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 1895 U?
Do I need a primer for Pantone PMS 1895 U?
How do I convert PMS 1895 U to a different color from another paint company?
While MyPerfectColor can provide PMS 1895 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.