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PMS 190 U is part of the Pantone Matching System and is commonly specified as a visual color target for brand and marketing applications. It conveys a warm, subdued, friendly, and slightly muted red impression with a softer presence than high-chroma primary reds.

The color reads as mid-light, with an LRV of 41.06, and leans warm within the red family. It shows moderate to moderately high saturation and carries a subtle pink-to-magenta undertone that softens its overall appearance.

PMS 190 U works well in branded displays, signage, and fabricated elements where a recognizable red is needed without aggressive visual contrast. It may benefit from a light or neutral primer for even coverage, and its perceived depth can shift with finish choice and lighting conditions.

Similar colors:
PMS 189 U: lighter and softer, with a more pastel red appearance.
PMS 191 U: darker and more saturated, with stronger red intensity.
PMS 7421 U: deeper and more muted, with a browner red character.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 190 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 190 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 190 U color based on Pantone color publications. The PMS 190 U color shown on this website are computer video simulations of the PANTONE PMS 190 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 190 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 190 U

How close will a paint match to Pantone PMS 190 U be compared to the Pantone reference?

Pantone PMS 190 U is a visual color standard, not a paint formula. Any paint matched to PMS 190 U is a best visual match to the Pantone reference under standard viewing conditions. Differences in substrate, finish, film thickness, and lighting can change how close the match appears.

Highly saturated Pantone colors like PMS 190 U can be more sensitive to these variables. For brand critical work, ordering a sample and reviewing it on the actual substrate and under installed lighting helps confirm acceptance before full production.

What should I consider when applying Pantone PMS 190 U over a large surface area?

When using PMS 190 U across larger areas, consistent application matters. Plan for uniform spray distance, overlap, and coat count to avoid patchy appearance or striping.

Bright and saturated Pantone colors often require additional coats to achieve even hide. Applying test panels first and confirming coverage before the final application helps maintain a consistent brand appearance across the entire surface.

Are there VOC or safety considerations when using paint matched to Pantone PMS 190 U?

VOC content and safety requirements depend on the specific paint product and format selected, not the Pantone color itself. Always review the Safety Data Sheet for the exact product you are ordering.

Follow standard paint handling practices, including proper ventilation, personal protective equipment, and storage guidelines. This is especially important for spray-applied products used in enclosed or temporary environments.

How do I choose the right paint type for interior or exterior use of Pantone PMS 190 U?

Pantone PMS 190 U can be matched into different paint types, but performance depends on where it will be used. For interior brand displays or exhibits, select a product intended for controlled indoor environments.

For exterior or exposed applications, choose a paint formulated for outdoor conditions such as UV exposure and weather. Confirming the environment first helps ensure the PMS 190 U color performs as expected over time.

How quickly will I receive my paint matched to Pantone PMS 190 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 190 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 190 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 190 U?
Many types of paint are available for Pantone PMS 190 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 190 U spray paint made of?

To make spray paint matched to Pantone PMS 190 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 190 U?
The Pantone PMS 190 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 190 U?
The need for primer for Pantone PMS 190 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 190 U to a different color from another paint company?

While MyPerfectColor can provide PMS 190 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.