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Pantone™ PMS 189 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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Color summary PMS 189 U is a Pantone PMS color used as a standardized brand reference for consistent visual communication. It presents as controlled, composed, balanced, slightly muted, and professional rather than vivid.
Color characteristics The color has a mid-range lightness with an LRV of 49.9. It reads slightly cool within the red family with moderate saturation and a subtle blue-red undertone that tempers warmth.
Practical application PMS 189 U works well when a red is needed without strong visual aggression, especially in brand environments viewed under mixed or artificial lighting. Finish, lighting, and surface preparation can influence perceived depth and uniformity.
Common uses The color appears in brand standards for logos, signage, and graphic elements requiring a controlled red tone. It is also used on displays, exhibits, and fabricated components where brand accuracy matters.
Similar colors:
PMS 188 U: darker and warmer, with increased visual weight.
PMS 190 U: lighter and slightly more open, with reduced depth.
PMS 186 U: brighter and more saturated, with higher visual impact.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 189 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 189 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 189 U color based on Pantone color publications. The PMS 189 U color shown on this website are computer video simulations of the PANTONE PMS 189 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 189 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 189 U
Why can PMS 189 U look different on smooth versus textured surfaces?
PMS 189 U is a Pantone reference color, but its appearance can change based on surface texture. Smooth surfaces reflect light more evenly, which can make PMS 189 U appear cleaner and more saturated. Textured or porous substrates create small shadows and uneven reflectivity, which can make the same color appear darker or less vivid.
For brand-facing work, it is best to evaluate PMS 189 U on the actual material and texture you will use, not just on a smooth test panel.
How should I apply PMS 189 U spray paint for the most consistent result?
When applying PMS 189 U spray paint, multiple light coats generally produce a more even and predictable color than one heavy coat. Light coats help reduce streaking, mottling, and uneven gloss that can affect how the color is perceived.
Allow each coat to flash off and become tack-free before applying the next. Avoid rushing the process, as insufficient flash time can change the final appearance and uniformity of the color.
How closely should PMS 189 U paint match my Pantone book?
Pantone books are printed reference standards, not painted samples. PMS 189 U in paint form is matched visually to the Pantone reference, but differences in sheen, substrate, and lighting can cause it to look different than the book chip.
For projects requiring brand approval, always compare PMS 189 U paint on the actual substrate and finish under the intended lighting conditions rather than relying solely on the Pantone book.
How much area does one spray can of PMS 189 U typically cover?
One spray can of PMS 189 U typically covers about 10 to 12 square feet per coat under average conditions. Actual coverage can vary based on surface texture, application technique, and the number of coats required for uniform hide.
Highly saturated colors like PMS 189 U may need additional coats, especially on darker or textured substrates. Ordering extra cans is recommended to avoid color variation from stretching coverage too thin.
How quickly will I receive my paint matched to Pantone PMS 189 U?
Can I use the Pantone PMS 189 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 189 U?
How much area will one spray can cover? And what is Pantone PMS 189 U spray paint made of?
To make spray paint matched to Pantone PMS 189 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 189 U?
Do I need a primer for Pantone PMS 189 U?
How do I convert PMS 189 U to a different color from another paint company?
While MyPerfectColor can provide PMS 189 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.