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Pantone™ PMS 1797 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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Color summary PMS 1797 U is a Pantone PMS color specified within the Pantone Matching System and widely recognized as a saturated, attention-forward red. It conveys an assertive, energetic, bold, confident, and high-contrast visual character that is often selected for brand-critical applications.
Color characteristics The color appears visually dark-to-mid in value with an LRV of 15.28 and presents a warm red hue with a subtle orange-leaning tendency. It exhibits high saturation and strong chroma, maintaining a clean red appearance with minimal neutrality.
Practical application PMS 1797 U performs well in controlled branding environments where color accuracy and visual impact take priority. Its saturation and lower LRV mean additional coats may be needed for uniform coverage, and finish choice can significantly influence perceived brightness.
Common uses The color is frequently specified for brand-facing signage and display elements and is commonly applied to exhibit structures, retail fixtures, and promotional installations. It is often used on dimensional letters, panels, and visual accents where brand accuracy is critical.
Real-world associations The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 1797 U is widely cited in branding literature as closely associated with Coca-Cola red and is commonly referenced in discussions of global brand identity systems emphasizing immediate recognition.
Similar colors: PMS 1795 U: slightly darker and heavier in appearance, with reduced brightness.PMS 186 U: cooler and marginally deeper, with less orange warmth.
PMS 1788 U: brighter and more open, with increased visual intensity.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 1797 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 1797 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 1797 U color based on Pantone color publications. The PMS 1797 U color shown on this website are computer video simulations of the PANTONE PMS 1797 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 1797 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 1797 U
How should PMS 1797 U be evaluated before a retail pop-up or brand installation?
PMS 1797 U is a Pantone reference color, not a finish specification, so evaluation under real conditions is important before large installations. For retail or pop-up environments, order a physical sample in the intended paint format and apply it to the actual substrate. Review the color under the installed lighting, since brightness and saturation can shift significantly with light type and intensity. This step helps confirm brand acceptance and reduces the risk of surprises once the space is built out.
Which sheen should I choose for PMS 1797 U to maintain brand accuracy?
Sheen can noticeably change how PMS 1797 U appears. Glossier finishes tend to look brighter and more saturated under direct lighting, while flatter finishes can appear deeper and slightly muted. Choose sheen based on viewing distance, lighting, and the surface being painted, then confirm with a sample. If brand approval is required, always submit the sample in the exact sheen planned for production.
Is PMS 1797 U appropriate for prototypes or concept models?
Yes. PMS 1797 U is commonly used for prototypes and concept models where visual brand alignment is the goal. Select a paint format that matches the scale and material of the model, such as spray paint for even coverage or small-format paints for detail work. Review the prototype under presentation lighting and treat it as a visual reference, not a guarantee that the color will appear identical across all future materials.
What should I know before applying PMS 1797 U paint to plastics or low-surface-energy materials?
Plastics vary widely, and some low-surface-energy materials may not accept paint without proper preparation. PMS 1797 U can be matched in paint, but adhesion often depends on using the correct primer or surface treatment for the specific plastic. Always test the full system, including primer and topcoat, on the actual material before production to confirm adhesion, appearance, and durability.
How quickly will I receive my paint matched to Pantone PMS 1797 U?
Can I use the Pantone PMS 1797 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 1797 U?
How much area will one spray can cover? And what is Pantone PMS 1797 U spray paint made of?
To make spray paint matched to Pantone PMS 1797 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 1797 U?
Do I need a primer for Pantone PMS 1797 U?
How do I convert PMS 1797 U to a different color from another paint company?
While MyPerfectColor can provide PMS 1797 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.