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PMS 1788 U is a Pantone PMS color used as a standardized visual reference in branding and marketing environments. It presents a bold, energetic, and warm red character that reads as intense and attention-driven.

The color appears dark-to-mid in value with an LRV of 21.06 and shows a clear warm red tendency with subtle orange influence. Its high saturation makes it visually strong, and higher-sheen finishes can amplify both brightness and surface variation.

PMS 1788 U works well in controlled brand environments, displays, and promotional elements where color accuracy and visual impact are priorities. Because of its saturation, even coverage often benefits from proper priming, multiple thin coats, and evaluation under the intended lighting and finish.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 1788 U is widely cited in branding literature as being closely associated with Coca-Cola red and is commonly referenced in discussions of global consumer brand identity systems that rely on strong reds.

Similar colors:
PMS 1795 U: darker and slightly deeper, with more visual weight and less brightness.
PMS 1785 U: lighter and more open, with a clearer red appearance.
PMS 186 U: slightly cooler and less intense, with reduced saturation.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 1788 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 1788 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 1788 U color based on Pantone color publications. The PMS 1788 U color shown on this website are computer video simulations of the PANTONE PMS 1788 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 1788 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 1788 U

How is Pantone PMS 1788 U typically used in brand or marketing applications?

Pantone PMS 1788 U is a vivid, saturated Pantone red often specified in brand standards where high visual impact is required. Pantone PMS codes define a color target for consistent reproduction across vendors and materials, not a specific paint formula.

If your project references PMS 1788 U, the goal is visual alignment to the Pantone standard under the intended lighting and finish. Because this color is highly saturated, brands commonly approve it using physical samples rather than relying only on digital previews.

What should I consider before applying a Pantone PMS 1788 U match to metal or powder-coated parts?

When applying a Pantone PMS 1788 U paint match to metal or existing powder-coated parts, surface preparation matters. Oils, residues, and gloss levels can affect adhesion and the final appearance of this saturated color.

Existing coatings should be cleaned and lightly scuffed so the new coating can bond evenly. Differences in substrate color, smoothness, and sheen can shift how PMS 1788 U appears, so evaluating a sprayed sample on the actual surface is recommended before full production.

Does Pantone PMS 1788 U require special consideration for coverage and hide?

Yes. Pantone PMS 1788 U is a bright, highly saturated red, and colors in this range often have lower hide than muted or darker colors.

Achieving a uniform appearance may require additional coats, especially over light or dark substrates. Uneven film build can show through as streaking or patchiness, so consistent application and sample evaluation are important for brand-facing results.

How do I choose the right paint type for interior vs exterior use of Pantone PMS 1788 U?

The Pantone PMS 1788 U reference defines the color target, but you must choose a paint type based on where it will be used. Interior applications prioritize appearance under controlled lighting, while exterior applications need coatings designed to handle sunlight, moisture, and temperature changes.

Select the paint chemistry and format based on exposure conditions first, then evaluate a PMS 1788 U sample in that product to confirm the appearance meets brand expectations.

How quickly will I receive my paint matched to Pantone PMS 1788 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 1788 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 1788 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 1788 U?
Many types of paint are available for Pantone PMS 1788 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 1788 U spray paint made of?

To make spray paint matched to Pantone PMS 1788 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 1788 U?
The Pantone PMS 1788 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 1788 U?
The need for primer for Pantone PMS 1788 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 1788 U to a different color from another paint company?

While MyPerfectColor can provide PMS 1788 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.